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    Driving tourism into the Boyne Valley

    Driving tourism into the Boyne Valley

    There’s a new driving route for counties Meath and Louth – the Boyne Valley Drive.

    Launched today by Minister for Transport, Tourism and Sport, Leo Varadkar, TD, the new route is 225 kms long and takes in 22 historic sites and world renowned heritage along the way.

    Included in the route are Bru Na Boinne (the UNESCO World Heritage sites at Newgrange Knowth Dowth), Trim Castle, Monasterboice, Slane Castle and Mellifont Abbey.

    Phase one of the project, which included signage along the route, is almost complete and plans are underway for the next phase regarding the layout and design of the sites to ensure a cohesive look to the drive.

    An ongoing programme of promotion in the main overseas markets is already underway and the Drive is already receiving visits and interest from overseas operators.

    Local tourism businesses along the route have also taken part in promotional visits to the Netherlands and Germany where the Boyne Valley Drive has featured in Tour Operator Publications for the 2013 season.

    The full promotional programme both at home and overseas is gaining momentum. The local Head of Operations for Fáilte Ireland, Kevin Moriarty emphasised:

    “This new route - with its strong brand and emphasis on our cultural heritage – gives tourism in the north east a compelling hook to lure the extra visitors and revenue that this region is well placed to deliver.”

    Funded by Fáilte Ireland, the route was created in collaboration with local authorities in Meath and Louth in a bid to revitalise the region and promote it as a must-visit destination for overseas visitors.

    View the driving route map here or read the full press release.

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