Golf Ireland Promotion Night pitches for more business from north at Belfast event
Fáilte Ireland’s annual golf promotion night took place on Tuesday 6th February in the Europa Hotel, Belfast. From Dublin to the Wild Atlantic Way to Ireland’s Ancient East, over 40 exhibitors from the finest golf courses throughout Ireland showcased the quality and value of Irish golf to consumers in Northern Ireland.
The event, which has become a key date in Northern Ireland's golfing calendar was attended by 370 keen golfers, including members of local golf societies and golf clubs, who, as well as finding out what Ireland’s golf scene has to offer, enjoyed detailed briefings, networking opportunities, a golf simulator and some fantastic spot prizes.
Ireland boasts over 400 golf courses and hosts over 190,000 golf tourists each year. Worth an estimated €200m to the economy, the sport plays a significant role in the Irish tourism industry.
Martin Donnelly, Business Development Manager with Fáilte Ireland, explains the importance of such events for golf tourism in Ireland:
“The Northern Ireland market is very important to the Irish golf industry, not just for the border counties, but right across the country and that is reflected in the number of clubs who have partnered with Fáilte Ireland on our Golf Ireland Promotion Night.
“Brexit has presented our tourism industry with challenges. However, we believe the quality of our golfing product and the amazing value we can offer Northern Irish consumers can help us in promoting activity from the north. By supporting events like the Golf Ireland Promotion Night, Failte Ireland gives golf tourism providers throughout Ireland a high quality sales platform to promote their products in this market.”
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