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    Harnessing the Power of Ireland’s Story

    Harnessing the Power of Ireland’s Story
    Sonia Joyce and Joyce Gillen,Titanic Experience Cobh with Jenny de Saulles, Failte Ireland (center)


    Fáilte Ireland Addresses the Art of Telling Your Story to Visitors to Tourism Businesses in Ireland’s Ancient East


    Almost 100 tourism businesses from Ireland’s Ancient East gathered at Fáilte Ireland’s Tourism Interpretation Conference today to hear from international tourism experts on how they can tell their stories to tourists in a way that will provide a more personalised and engaged visitor experience. The conference took place today (18th October 2017) at the Midlands Park Hotel, Portlaoise.

    Using a mix of domestic and international experts in the areas of cultural tourism and visitor interpretation the conference aims to provide those working in and managing visitor attractions with a better understanding of who their visitors are, what they are looking for from attractions. Importantly, the conference also focuses on how these insights should influence the way in which they tell the story of their attraction so that they can entice more visitors and create memorable experiences of Ireland when they get here.

    Speaking ahead of the Ireland’s Ancient East Tourism Interpretation Conference, Fáilte Ireland’s Head of Ireland’s Ancient East, Jenny De Saulles explained –

    “Our vision is to help tourism businesses in Ireland’s Ancient East provide the most enjoyable, engaging and accessible cultural experience in Europe. To do this we have cast our net wide and brought in some of the most experienced experts in the areas of storytelling, interpretation and culture and heritage tourism to share their experience and impart some of their top tips to local tourism businesses. It is our hope that the insights shared at today’s conference will encourage businesses located in Ireland’s Ancient East to bring their attractions to life in new and original ways.”

    Ewan McCarthy of ‘Bright’, Edinburgh discussed the role new technology has to play in telling an attractions story and stressed the importance of getting the balance right between interactive and passive tourism interpretation stating:

    “Digital technology has a place in future visitor attractions, but it is all about assessing it critically to ensure it is appropriate technology doing the right job and telling an engaging story.”

    Along with hearing from experts, Fáilte Ireland introduced its Ireland’s Ancient East Storytelling Interpretation Toolkit – a step by step guide designed to assist visitor attractions and tourism businesses to find their best stories and tell them in a way that will attract visitors. The guide outlines some of top examples of storytelling already taking place within the region and supports businesses to create greater impact with their offering.  You can download a copy of Ireland’s Ancient East Storytelling Interpretation Toolkit here.

    Speaking about the Interpretation Guide, Susan Cross who worked with Fáilte Ireland on Developing the Interpretation Guide emphasised:

    'Ireland's Ancient East has an enormous opportunity to be innovative and create world class storytelling interpretation that engages and entertains modern international visitors. It is my view that this toolkit provides businesses with the know-how to do this.'

    This conference follows the recent introduction of a €1m fund from Fáilte Ireland to enhance visitor attractions and improve the quality of interpretation at sites in Ireland’s Ancient East. Fáilte Ireland are currently seeking applications from eligible attractions to submit their plans for boosting their storytelling capability and further details on the grant scheme can be found here.


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