A host of international media have gathered in Dublin to get first-hand experience of our St Patrick’s Festival and enjoy the sights and sounds of Dublin city and county while they are here.
The group of over 20 media are being hosted by Fáilte Ireland and Tourism Ireland and will reach a potential audience of over 164 million worldwide across print, broadcast, online and social media.
Looking forward to the festival, Ciara Sugrue, Head of International Publicity with Fáilte Ireland said -
“Fáilte Ireland continues to support St Patrick’s Festival - such an iconic and popular event on the tourism calendar and one which always kick-starts the tourist season in style. Excitement is building and these influential travel media are set to enjoy an action packed four days as they explore Dublin city and county. Our job is to make sure that they leave Ireland with the best impression possible and pass that message on to all their readers, viewers, followers, listeners or customers to motivate them to ultimately choose Ireland as their next holiday destination.”
The group of travelling media, who come from key markets including the US, Great Britain and Europe, include representatives from ITV’s Good Morning Britain with a daily audience of 3 million viewers and Travel Zoo TV. Presented by Nicky Byrne, Good Morning Britain will broadcast a series of slots live from the CCD, Grand Canal Square, the Mansion House and Temple Bar.
Elmagh Killeen, Tourism Ireland’s Brand and Publicity Manager, said:
“Tourism Ireland is delighted that so many top media outlets from around the globe are visiting Dublin and Ireland this week and have the chance to experience the incredible atmosphere of the St Patrick’s Festival – helping to spread the good news about holidays here to their readers and listeners. The Travelzoo broadcast from the Dublin parade will be featured on 30 TV networks across the US and will also be streamed live on Facebook – reaching millions of potential holidaymakers for Ireland.”
Following St Patrick’s Day the invited overseas media will get a chance to explore Limerick’s Kings John Castle and will also have an opportunity to meet some of the marching bands before viewing the 47th Limerick International Band Championship.
Last year was a bumper year for international media coming to Ireland. Over 1,000 representatives from print, broadcast and online channels across the world descended on our shores during the year providing Irish tourism with an overall reach to over one billion readers and viewers worldwide.
The advertising value of this reach is estimated at over €87 million. Fáilte Ireland, together with Tourism Ireland, co-ordinated over 400 different itineraries resulting in the media representatives meeting with over 4,000 Irish businesses across the country.
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