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    May the Fourth Be With You on the Wild Atlantic Way

    May the Fourth Be With You on the Wild Atlantic Way

    New Fáilte Ireland festival celebrates Star Wars Day in Kerry from 4-6th May 2018

    Lightsabers at the ready! It’s time to dive into the Wild Atlantic Way at its most galactic with Fáilte Ireland’s new three day ‘May the Fourth Be With You’ festival. Kicking off on Friday, May the 4th (the day when fans across the globe commemorate the Star Wars Universe), the festival will bring fans together to celebrate the galaxy far, far away with a host of fun events for all-ages taking place across the Kerry villages of Ballyferriter, Portmagee, Ballinskelligs and Valentia Island.

    Joining Star Wars enthusiasts all over the world in celebration of Star Wars Day, fans can enjoy outdoor drive-in movie screenings, guided film location walks, children’s workshops, a special céilí for Star Wars fans (fancy dress encouraged!) and more, all set against the breath-taking backdrop of the west Kerry coast, which featured in the latest movie installation.

    Fáilte Ireland will also be capturing the excitement of the festival to develop imagery and social media content to build on the connection Ireland has with this iconic film universe after recent Star Wars filming took place in locations across Kerry, Cork, Clare and Donegal.

    Announcing the festival, Minister of State for Tourism and Sport, Brendan Griffin said:

    “I’m delighted to announce the first ‘May the Fourth Be With You’ festival. I have been keen to mark May the Fourth in a meaningful way and am delighted that Failte Ireland have taken on my proposals and have developed them into a fun and enticing programme of events. The inclusion of iconic Irish landscapes in recent Star Wars films has already given the Wild Atlantic Way fantastic exposure around the world. I am delighted that events like the outdoor screenings of the film, with the actual film locations visible in the background, will provide amazing imagery for even greater exposure around the world.  This festival is not only a great celebration of the Star Wars Universe for fans but a celebration of our rugged coastline, which will further promote our outstanding natural assets at home and abroad.”

    Commenting on the new festival, Fáilte Ireland’s CEO, Paul Kelly said:

    Star Wars has created a curiosity around the Wild Atlantic Way and raised its profile amongst fans both domestically and internationally. We have worked with local tourism businesses to create a festival that not only gives fans the opportunity to visit the filming locations and take part in some fantastic themed activities but also to learn about the history and natural landscape of the area. We hope this event will both attract visitors over the May the 4th weekend and raise the profile of the region further, attracting more visitors throughout the year.”

    For more information and full the festival line up, please visit: www.wildatlanticway.com/may-the-fourth-festival

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