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    New ‘Welcome Standard’ to provide seal of approval for quirky and innovative accommodation



    A new ‘Welcome Standard’ targeted at innovative, quirky or unusual tourist accommodation businesses (such as glamping, pods and log cabins) which do not fit into its existing approval frameworks was launched today by Minister of State for Tourism and Sport, Michael Ring TD and Fáilte Ireland Chairman Michael Cawley.

    This new standard has been introduced in recognition of significant changes in both consumer tastes and the range of accommodation types now available. The new Welcome Standard will bring many more tourism operators into tourism’s ‘approved’ family as complimentary additions to existing traditional tourism accommodation stock such as Hotels and B&Bs.
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    Speaking about the new Welcome Standard, the Chairman of Fáilte Ireland, Michael Cawley, today emphasised:

    “Many successful, high quality accommodation businesses in Ireland are providing a great experience for its guests but sadly do not fit within the traditional Fáilte Ireland quality framework and, as a result, have been unable to work with Fáilte Ireland in the past. This new standard will rectify this situation and is designed to embrace these businesses for their benefit as well as for the benefit of visitors and Irish tourism.

    “Through an easy to understand set of criteria focused on what the business has chosen to offer their guests, the approval process provides a robust and rigorous examination of all aspects of the customer journey to ensure that the business in question is providing a top-class service.” For many of the newest and innovative entrants into the tourism sector, this will be an attractive seal of approval to attain.”

    Businesses which are judged to have attained the ‘Welcome Standard’ will be allowed to display the Welcome Standard’s logo on their property and marketing material. These businesses will also be featured prominently in Fáilte Ireland marketing activities, including the Discover Ireland website.

    The new standard is targeted at atypical tourist accommodation businesses who do not fit into existing Fáilte Ireland approval frameworks and already 80 operators have signed up under the initiative.

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