New TV Ad invites everyone to Taste the Island
Brand new campaign showcasing Ireland’s food and drink starts today
Fáilte Ireland’s Taste the Island campaign goes live today, 19 August, with a brand-new TV ad encouraging domestic holidaymakers to take a short break in Ireland to enjoy some of the 700+ food and drink related experiences on offer across this September, October and November.
The ad will air for the first time today (19 August) during high reach programmes including the RTE 6 and 9 o’clock news, The Champions League and the Rose of Tralee.
Taste the Island is a 12-week celebration of Ireland’s seasonal ingredients, adventurous tastes and bold experiences and is a signature initiative for Ireland’s tourism development authority over the next three years.
The new 10-week campaign highlights how domestic holidaymakers can enjoy Ireland’s incredible produce, creative and talented chefs, legendary pubs and breweries, passionate food producers and more.
The campaign is the largest from Fáilte Ireland in recent years and has been developed in conjunction with Tourism Northern Ireland and Tourism Ireland and will run across TV, radio, press, outdoor and digital channels.
Taste the Island will take place from 6th September – 30th November. To date there are over 700 food and drink experiences available to enjoy across the island of Ireland.
Full details of what’s on can be found at www.discoverireland.ie
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