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    Overseas Tourism January to September 2017

       Overseas Tourism January to September 2017

                          Overseas Tourism January to September 2017  
    % change

      Visitors Nights Revenue (exc fares)
    Britain -7 -1 -6
    North America 19 17 17
    Mainland Europe 3 -7 1
    Other areas 16 8 11
    Total 3 1 5
    Holiday 6 6 8
    Business -3 -1 6
    VFR -1 0 4
    Hotels   6  
    GH/B&Bs   4  
           
     
     Source: CSO Tourism and Travel survey, 13 December 2017
     
    Some key points to note:
    ·         Total overseas visitors to Ireland grew by 3% to 7.7 million during January to September 2017 with North America (+19%) and other long haul areas (+16%) compensating for the decline in British visitors (-7%) and the slower growth in European visitors (+3%).
    ·         Total revenue excluding fares grew by 5% to €3.8 billion, again with North America (+17%) and other long haul areas (+11%) contributing strongly.
    ·         Holiday visits grew by 6% with holiday nights also up 6% and revenue increasing by 8%.
    ·         Visitor nights (+1%) grew less than visitor numbers mainly due to Mainland Europe where despite growth in visitor numbers nights declined by 7%.
    ·       Nights in Hotels were 6% up on the same period last year; Guesthouse/B&B nights grew by 4%

    Commenting on today’s CSO data, Fáilte Ireland’s Director of Business Development, Paul Keeley said:

    “Today’s CSO data confirms that 2017 has been another year of growth with overall visitor numbers and revenue boosted by a spectacular performance from North America and an increase in the proportion of holidaymakers within the overall visitor mix. However, the European market is almost flat in terms of growth and the drop in British numbers remains the starkest feature of tourism performance this year. We must take care that future tourism growth does not become overly dependent on just one market – America – and work to ensure a healthy diversification of markets to minimise future risks to the health of the tourism sector. As we roll out our new Get Brexit Ready programme around the country, we are particularly stressing the need for market diversification overseas in those parts where the greatest growth potential exists as well as specific strategies for retaining British business. We would urge tourism businesses to engage with the programme and they can find out more at getbrexitready.ie  . Crucially, as Sterling’s relative weakness makes Britain a tougher market as well as a cheaper destination in its own right, everybody in the tourism industry needs now to be collectively focussed on competitiveness and value for money if we are to sustain future growth.”
     

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