Dublin Tech Summit is a great opportunity to further Ireland's Business Tourism sector
We will be using the inaugural Dublin Tech Summit in the Convention Centre Dublin this week to create a strong calling card for Ireland as a business tourism event destination.
Dublin Tech Summit is bringing more than 10,000 attendees to Dublin this week (15-16th February) with over half of these visitors travelling from overseas. The event brings together global leaders in innovation, technology and business to discuss the future of global trends and technologies.
Fáilte Ireland, as a founding sponsor of the summit, is using the two day gathering as an opportunity to showcase Dublin to selected tech associations with a view to winning their events to our shores.
Speaking today, our Head of Business Tourism, Ciara Gallagher emphasised:
“We see events such as the Tech Summit as an incredibly important opportunity to showcase Ireland’s ability to deliver excellent conference events to a global audience. Indeed, we are bringing in five prospective tech sector association buyers - for future similar events - on a familiarisation trip to experience the Summit in action and take in a number of site visits while in-country. These buyers had indicated an interest in hosting a tech conference in Ireland in the past but, for whatever reason, ended up going elsewhere. The summit will give us an opportunity to reignite their interest in Ireland as a result of seeing a similar event to their own in full swing”.
Targeting new Tech leads
Our Meet in Ireland Team have targeted the five Tech Associations (representing software and information systems) and invited them to come to Dublin during the Summit as they collectively represent an opportunity worth €4.6m in international conference business and over 2,800 international delegates. These invitees will attend the Tech Summit and also avail of site visits to the RDS, Croke Park and Trinity College.
Extend your Stay – Pilot Programme
As well as targeting high profile prospects for the future, our Dublin team are piloting an ‘Extend Your Stay’ project to encourage visiting delegates from the Tech Summit to mix leisure with business – in other words to arrive a few days before or stay on after the event. Targeting those who have registered to attend from overseas, Fáilte Ireland is promoting directly all there is to see and do in the city, with attendees being directed to a dedicated web page on visitdublin.com showing all Dublin has to offer.
We are also working with Dublin’s tourism trade encouraging them to engage and promote directly with these delegates.
Speaking about the initiative, Keelin Fagan, Fáilte Ireland’s Head of Dublin explained:
“We are very excited that the Tech Summit is taking place in Dublin. We want delegates to experience the real Dublin, encouraging them to stay a few extra days whilst also ensuring that they see what Dublin has to offer outside the conference room. We have developed ‘insider tips’ for them - showcasing all the great things to do and see across Dublin. We know we have a great city and we want each and every one of these delegates to know that too.”
Fáilte Ireland is one of the founding partners for the inaugural Tech Summit and, as such, will also have promotional branding, exhibition space and speaking opportunities as the delegates gather over both days.
Ireland's Brighest Minds
Also available at Dublin Tech Summit is a new brochure showcasing some of the success stories from the brightest minds in Tech, all involved in our Meet in Ireland Conference Ambassador Programme. Read about Ireland's Brightest Minds TECH here.
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