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    Top Luxury US Tour Operators to Grow their Business Into Ireland

    Top Luxury US Tour Operators to Grow their Business Into Ireland
    The group are pictured at Mount Juliet Estate, Kilkenny


    Top American travel agents, representing one of the largest high-end tour operators in the US, Cox and Kings, are in Ireland to learn more about some of Fáilte Ireland’s tourism brands: Ireland's Ancient East, the Wild Atlantic Way and Dublin.  The tailored visit has been designed to promote Ireland to high end travellers and is hosted and managed by Fáilte Ireland in collaboration with partners Tourism Ireland.

    The Buyers who are members of Virtuosa & Signature Consortia, two of most prominent consortia’s there, represent the most influential high end tour operators in the US who have expressed an interest in growing their business into Ireland.  Together with creating a bespoke itinerary for the buyers, Fáilte Ireland hosted a networking evening in Mount Juliet Estate with Irish tourism businesses from Kilkenny, (Jerpoint Park, Lyrath Estate & Mount Juliet Estate), Waterford (Granville Hotel, House of Wateford Crystal, Waterford Treasures), Wicklow (Russborough House), Monaghan (the Lodge at Castle Leslie Estate), and Cork (Fota Island Hotel, Hayfield Manor Hotel) to give them an opportunity to meet and discuss business with the US Buyers.

    Oonagh Kelly, Fáilte Ireland’s Head of International Publicity, explained –

    “These visiting US operators represent a high end and lucrative segment of the American market and their interest in learning more about Ireland, is a testimony to the strength of our attraction. Fáilte Ireland is delighted with this opportunity to promote and highlight what our various tourism brands have to offer. Ireland is certainly an ideal fit for the American market and our history, culture, landscapes and pace of life continue to be a big draw for US visitors.

    Following Fáilte Ireland global research study on the luxury market segment in 2017 some key highlights from the findings included that the value of Luxury Travel globally is rising at a considerable pace, with the growth rate for luxury continuing to exceed that of mainstream tourism at 6.4%.  It is expected that globally the value of luxury travel will reach €1,154bn by 2022.”

    In addition to the networking event, the group have spent the week discovering the many attractions and places to stay around Ireland.  Included in their trip was a visit to Highbank Organic Orchard and the Medieval Mile Museum, Kilkenny, Adare Manor Hotel and One Pery Square Hotel, Limerick, Kylemore Abbey & Gardens and Connemara Oysters Ltd, Galway, Ballyfin Demise and Ashford Castle, Mayo, Dingle Cookery School and Killarney Park Hotel, Kerry, Cahir Castle, Tipperary and Newbridge Silverware Museum and the Irish National Stud in Kildare.

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