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    Travel Conference Brings Top US Writers to our Shores

    Travel Conference Brings Top US Writers to our Shores
    US Travel Writers Jump for Joy in the Irish sunshine

    Ireland is to enjoy an amazing opportunity to showcase its great tourism product to some of America’s top travel writers as Fáilte Ireland hosts attendees for the prestigious Travel Classics International Writers’ Conference in the Lyrath Hotel, Co Kilkenny, from Thursday May 18th until Sunday.  Fáilte Ireland, in conjunction with Tourism Ireland, bid and beat out other international competitors to host the Travel Classics International in Ireland this year.

    Regarded by many as the world’s foremost networking event for travel writers and editors, it is a major coup for Irish tourism that the 2017 conference will take place here. It brings together celebrated editors from a wide range of high profile publications – including titles like Condé Nast Traveller, National Geographic Traveller and Harper’s Bazaar – which have a combined circulation of 87 million.

    While the event takes place,  Fáilte Ireland are organising  tailored trips for attendees to sample the Wild Atlantic Way, Ireland’s Ancient East and Dublin - giving the delegates a fantastic opportunity to generate many interesting stories and articles for top-tier travel and lifestyle publications around the US. A list of trip destinations can be found in the Note for Editor below.

    Pointing to the potential of the conference for Ireland, Minister of State Patrick O’Donovan TD today said:

    “Hosting the conference in Ireland offers a unique opportunity to bring the top influencers in the American travel media here to sample our culture, hospitality and tourism product first hand. I am delighted to see that Fáilte Ireland has crafted delegate trips to highlight the very best our country can offer with unique and authentic story ideas to stimulate coverage and to profile what makes these locations stand out in the international arena.”

    Welcoming the promotional opportunity, Paul Kelly, CEO of Fáilte Ireland said the organisation was looking forward to hosting so many top level writers:

    “Ireland, with its friendly people and stunning landscapes, will provide fantastic copy for the travelling writers. Indeed, with so much on offer in Dublin, Ireland’s Ancient East and the Wild Atlantic Way, the story almost writes itself. This visit, involving so many influential US publications, is a great opportunity for us to influence what potential American visitors will be reading in the months to come."


    For over a decade, the Travel Classics Writers Conference has been the number one networking, marketing and mentoring venue for a very select segment of the US travel media. The number of spaces available for participants and speakers is always limited (usually to 40 writers and 20 Senior Editors, respectively) to encourage high-quality, productive exchanges between writers and editors.

    George Stone, Associate Editor, National Geographic Traveller, and keynote speaker for the conference today added:

    "I can't wait to get to Kilkenny to talk about the craft of destination storytelling with some of the world's best travel writers. Our collective goal as travel writers is to inspire our readers to explore. Our work is rooted in the assets and qualities that make places memorable, especially local people and local creative expressions. So there is no better place for us to gather than in Ireland, where creativity springs from every nook and where storytelling seems to run in the blood.

    “National Geographic Traveller readers are wild about Ireland for these very reasons. They look to Ireland as a place of natural beauty, cultural depth, personal warmth, heritage, and the sort of awe that comes from feeling at home far away. I've always felt that travel is a creative expression, so when people choose to visit Ireland it is to connect with a beautiful place and also to learn more about themselves. The best journeys produce revelations, so this crew of travel writers will be aiming high and taking notes!"

    Welcoming the opportunity to influence the influential US market, Niall Gibbons, CEO of Tourism Ireland, said:

    “We are delighted to welcome the Travel Classics International conference to Ireland. Regarded by many as the world’s foremost networking event for travel writers and editors, it’s a major coup for Irish tourism that the 2017 conference is taking place here. With some of the most influential and prominent American travel and lifestyle journalists in attendance, this is truly a superb opportunity to show them at first-hand what makes Ireland unique. It will bring huge exposure for what Ireland has to offer American holidaymakers.

    “Tourism Ireland has prioritised North America for 2017, as a market which offers a strong return on investment, in terms of holiday visitors and expenditure. We have a very clear focus for the year ahead and that is to deliver a +6% increase in visitor numbers and +9% increase in revenue from North America.”

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