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    Wowing Cyclists with the Wild Atlantic Way

    Wowing Cyclists with the Wild Atlantic Way


    Promotional video showcases Wild Atlantic Way Cycle Sportif 2018


    Fáilte Ireland, in conjunction with cycling specialists Ride Wild, have released a new exciting video taken during this year’s Wild Atlantic Way Cycle Sport (Link HERE) to launch the 2018 Wild Atlantic Way Cycle Sportifs, the first of which will begin in April 2018. The Wild Atlantic Way Cycle Sportif is Ireland’s only fully supported, multi–stage cycling event and will take place twice next year: in April (20th April – 8th May) and September (8-26th). The video showcases the stunning landscape and challenging terrain that cyclists will experience over the 2,152km route beginning in Kinsale, Co. Cork, and ending in Muff on Co. Donegal’s Inishowen Peninsula.

    Speaking today, Fiona Monaghan Head of Wild Atlantic Way at Fáilte Ireland said that upwards of 300 cyclists will hit the road on the first day of next April’s Cycle Sportif, adding:

    “The Cycle Sportif is a Fáilte Ireland initiative that was created to help promote the Wild Atlantic Way as a cycling destination of choice both internationally and domestically. We want to attract visitors along the full length of the route during spring and autumn to generate visitor activity during those periods – tourism’s ‘shoulder’ periods – as part of our overall strategy to help businesses stay open longer and beyond the summer season. The interest in the event is building and we have already taken a number of Full Tour registrations from Australia, the UK, the US and Canada as well, of course, from here at home.”

    Fiona Monaghan added that participants in the Sportif will have the choice of covering the full distance (2,000 km) over 20 days; completing 4 days stages or joining the sportif for a single stage along the route.

    For those looking for further information, they can visit website: www.wildatlanticwaycyclesportif.ie.”

    Ride Wild is a cycling tour company that specialises in leisure cycling tours. The company is Ireland’s only Ride with GPS Route Ambassador, a prestigious title awarded to tour companies who demonstrate exceptional knowledge of cycling in their area.

    Speaking today, Ride Wild’s Cycling Director Michael O’Boyle said that the Sportif represents a fantastic opportunity not only for the cyclists who take part in the event but also for the local communities on the route to embrace with the potential of cycling tourism in Ireland. He added:

    “The Wild Atlantic Way Cycle Sportif is a fully-supported, multi-day sportif designed by cyclists for cyclists.  This Sportif is all about riding your bike on a truly amazing cycling route that takes in everything a cyclist could ask for.  From the lush scenery of West Cork and Kerry to the rugged beauty of the Burren in Clare and Galway’s Connemara to the remote coastal route around Achill and into north Mayo and Sligo.  That’s before we reach Donegal where we spend four stages navigating the Donegal coastline, parts of which even Irish cyclists may not have experienced before. It’s truly magical out there, a cyclist’s dream even with the challenges of the Glengesh Pass and Mamore Gap.”

    ENDS

    For further information please contact:
    John Browne – Fáilte Ireland Communications
    086 7812686 / 01 8847135

    Catherine Whelan, Fáilte Ireland Communications
    086 7966320/01 8847884



    Wild Atlantic Way Cycle Sportif
    Fáilte Ireland is planning to invest €650,000 in the initiative between now and 2020, with the ambition to grow the average number of cyclists per day from 300 in 2018 to 1,000 per day in 2020. Fáilte Ireland expects the event to become self-financing as it matures and becomes established as a bucket-list experience.

    Cycling has great potential for tourism: research indicates that the average cycling tourist spends an average of five nights attending a sportif event. Nearly 400 official cycling sportifs take place in Ireland each year - along with many more local events - and the number of events is growing annually. In the UK alone, over two million adults cycle at least once a week and sales of high-quality road bikes have grown 24% on last year. The location of a sportif is a key driver for this type of visitor and research has shoen that 81% of potential sports tourists would identify the Wild Atlantic Way as having a strong (45%) or very strong (36%) appeal for them.

    The Wild Atlantic Way Cycle Sportif will take place bi-annually every April and September from 2018 to 2020.

    The route of the Sportif will also be available online on leading cycling platforms Ride with GPS, Map My Ride, and Strava.

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