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    Europe’s Biggest Blogger Gathering Made a Very Big Impression – 3 Billion Impressions to be Precise!

    Europe’s Biggest Blogger Gathering Made a Very Big Impression – 3 Billion Impressions to be Precise!


    Fáilte Farewell to top travel bloggers as conference and trips close off


    More than 3 billion Twitter impressions were generated globally in relation to Ireland and the TBEX conference over the last two weeks as more than 600 of the world’s top travel social influencers gathered in Killarney to attend TBEX Europe, the largest gathering of travel bloggers, writers, content creators and social media influencers in Europe.

    This highly influential group – with a combined reach of 380 million travel fans - also explored Ireland over the last fortnight on bespoke Fáilte Ireland fact-finding trips to experience first-hand what Ireland’s Ancient East, the Wild Atlantic Way and Dublin have to offer. They have been sharing their experiences and photos as they travelled and we have captured some of their reactions to their trip on video – watch it HERE.

    Before they left, 90 of the most influential travel bloggers gathered in Fáilte Ireland’s HQ in Dublin for a farewell meeting and to say goodbye after a very active two weeks.

    Bidding the bloggers farewell, Fáilte Ireland CEO, Paul Kelly said:

    “TBEX Europe gave us a great opportunity to bring so many travel bloggers, traditional travel media, digital content creators and social media influencers to Ireland all at once. Observing the activity online, Ireland is already reaping the benefits of their time spent here.

    “With 3 billion Twitter impressions, we have certainly ensured an increased digital footprint for Ireland over the last fortnight but, crucially, all these delegates will be creating Irish related output and content for weeks to come ensuring a strong after-effect to the event. We hope that in all their sharing and showing, their content will reinforce the many reasons why Ireland should be a destination of choice for their many followers.”

    Since its inception in 2009 TBEX has grown into the world’s largest travel community, with conferences held annually in North America, Europe, and Asia Pacific. In 2016, TBEX events across the globe reached over 358 million travel consumers worldwide.

    Follow the conversation #tbexireland

    Follow us on twitter @Failte_Ireland

    ENDS

    For further information contact

    Alex Connolly, Head of Communications, Fáilte Ireland
    086 7966320 / 01 8847 884

    Laoise Donnelly, Press Office, Fáilte Ireland
    086 0404788 /01 8847195


    TBEX
    TBEX is the largest conference and networking event for travel bloggers, online travel journalists, new media content creators, travel brands and industry professionals. Each year, TBEX partners with fantastic host destinations in North America, Europe and Asia Pacific to bring the travel industry’s most creative minds together to learn, network and do business.

    • The first TBEX was held in 2009 after an email was sent to six friends
    • Since then, it has grown into the world’s largest travel community, with conferences held annually in North America, Europe, and Asia Pacific
    • Each TBEX conference attracts 600-800 delegates from around the world, making it the best opportunity for DMOs, travel brands, PR firms and their clients, to engage with the most influential travel bloggers and leading digital content creators


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