Description
Who Should Attend:
Aimed at operators of tourism enterprises who have a good working knowledge of managing their website and who wish to further enhance their e-capability and develop their own skills in self-managing their website more effectively.
1.What’s New in 2012?
•Beyond QR Codes – Blippar, Aurasma
•Social media on your mobile
•Building your own mobile website
2.Is this workshop suitable for me?
If you are an Owner Manager or a Sales & Marketing person who is in charge of your business’s web presence then you need to go on this workshop to understand the importance of mobile. You must have a good working knowledge of computers and the Internet and ideally you would have a basic knowledge of using a Smartphone and can bring one with you if possible.
3.What will I get out of this workshop?
You will get an insight into how the mobile web is growing, how people are using their mobile devices and how you can benefit from this as a business. As the end if this workshop you will:
•Gain a clear understanding of how consumers use their mobile devices
•Be able to make a decision about whether you should be building an app or a mobile website
4.What topics are covered?
•Overview of Mobile
•Mobile Websites
•Native applications (e.g. iPhone applications, Android applications)
•QR codes
•Location based services
•SMS texting
•Mobile Commerce
•Augmented reality on the mobile device
•Mobile applications that potential customers are using
Workshop Registration:
This workshop is currently offered at a fee of €60.00 discounted rate. To book a place, you MUST register and pay online at www.failteireland.ie/websupports to avoid disappointment on the day.
Start Date: 23-05-2012
End Date: 23-05-2012
Date Confirmed: Yes
Cost
€60.00 per delegate with VAT at 0%
Contact Details
Email: websupports@failteireland.ie
Description
Aimed at operators of tourism enterprises who have a good working knowledge of managing their website and who wish to further enhance their e-capability and develop their own skills in self-managing their website more effectively.
1.Is this workshop suitable for me?
If you want to do your own website optimisation, link building and social media profile management to generate more traffic to your sites, or if you just want to understand more about Search Engine Optimisation (SEO) and how it all works, then this workshop is for you. As most of the content is technical you should have a good knowledge of online tools and know the basics of search engine optimisation.
2.What will I get out of this workshop?
At the end of this workshop you will know how to:
•Grow relevant traffic to your website
•Improve the ranking of your website within Google
•Understand how to optimise your social content and what social signals count
3.What topics are covered?
•How search engines index your web pages
•The importance of usability for both the user and search engines
•Black hat and white hat methods (the correct and incorrect ways to optimise)
•Keyword research to find the most effective keywords for you
•Optimising your website to help Google improve your ranking
•Writing effective meta data
•Building a strong profile online through third party links
•Social signals:
how social media impacts your search engine position
optimising your social media accounts
the importance of your social footprint
•Building partnerships online to help drive quality traffic
•Working examples & case studies
Workshop Registration:
This workshop is currently offered at a fee of €60.00 discounted rate. To book a place, you MUST register and pay online at www.failteireland.ie/websupports to avoid disappointment on the day.
Start Date: 23-05-2012
End Date: 23-05-2012
Date Confirmed: Yes
Cost
€60.00 per delegate with VAT at 0%
Contact Details
Email: websupports@failteireland.ie