'In-Ireland events' offer a cost-effective way of marketing your business overseas without ever having to leave the country. Familiarisation trips for overseas buyers are organised, and followed by a one day long business-to-business workshop. Irish trade partners are given the opportunity to meet up to thirty overseas buyers in face-to-face meetings.
Fáilte Ireland's largest in-Ireland event is called Meitheal, and is hosted on an annual basis. Over 300 international buyers attend a two day workshop with pre-arranged scheduled appointments between Irish trade partners and overseas buyers. Meitheal also offers a number of informal evening networking opportunities.
Download a copy of the Meitheal manual for 2013 [pdf, 1.4MB]
Other in-Ireland events include the North American Expo. This one day workshop facilitates one-to-one business appointments between high-end North American buyers and Irish trade partners.
In-Ireland events are tailor-made to suit the particular market, and appointments range from seven to ten minutes depending on the overseas market requirement.
International trade shows
Fáilte Ireland also offers over 60 overseas trade and consumer shows throughout the year. For those already established in overseas markets, these trade and consumer shows often complement existing international marketing activity.
Some of the most established international trade shows include: ITB in Berlin, IFTM in France and WTM in London in November.
Find out more about upcoming events and shows and pricing options.