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The Wild Atlantic Way
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Use these customised resources to promote your business as part of the Wild Atlantic Way.

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Who to contact

If you require more information on the Wild Atlantic Way, contact us.

Wild Atlantic Way: Trade sales support

Catering for group travel?

We have also created a handy manual designed to assist overseas operators to organise trips for larger groups.

Find out more and download the full trade manual [pdf, 13MB].

The Wild Atlantic Way

Fáilte Ireland is the National Tourism Development Authority. Our role is to support the tourism industry and work to sustain Ireland as a high-quality and competitive tourism destination. We provide a range of practical business supports to help tourism businesses better manage and market their products and services.

We also work with other state agencies and representative bodies, at local and national levels, to implement and champion positive and practical strategies that will benefit Irish tourism and the Irish economy. We promote Ireland as a holiday destination through our domestic marketing campaign,, and manage a network of nationwide tourist information centres that provide help and advice for visitors to Ireland. 

The Wild Atlantic Way is Ireland's first long-distance touring route, stretching along the Atlantic coast from Donegal to West Cork. The overall aim of the project is to develop a route that will achieve greater visibility for the west coast of Ireland in overseas tourist markets.

Explore the featured resources - from project updates, maps and sales tools - and use the supports to grow your Wild Atlantic Way tourism business.

**The deadline for receipt of Expressions of Interest to the New Horizons on the Wild Atlantic Way 2018 Grants Scheme has now passed.**