Visitor Attitudes Survey

The Visitor Attitudes Survey aims to:

Investigate motivations for visiting Ireland and identify the factors influencing the decision to holiday here
Evaluate satisfaction levels with key aspects of the Irish product
Measure the fit between expectations and the reality of the Irish holiday experience
Assess the perceived advantages and disadvantages of Ireland as a destination
Understand the information gathering process involved
Examine attitudes to the environmental impact of holiday travel

2010 Visitor Attitudes Survey