Culturally Curious: Digital consumer journey

Creating your story and associated content, be it imagery, video or articles is the first crucial step in the journey. The next is to communicate it to the right segment, in the right place at the right time.

The Google 5 Stages of Travel Model

The Google table advises the key actions that are taken at each stage of the consumer digital journey. To communicate your story effectively to the Culturally Curious segment, your business can make the most of each important stage - dreaming, planning, booking experiencing, and sharing.

Read on to find out more about specific actions your business can take to become part of the Culturally Curious consumer journey.


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