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Tourism news

Get the latest news and features and keep up to date on everything happening in the Irish tourism industry.

Best Practice Case Studies

There are many ways tourism businesses and tourism destinations can increase their success.

Delve into our case studies for individual accounts of how tourism businesses and regions achieved greater success by tailoring their product, updating their offering or simply improving the quality of the experience they provide.


We helped Dublinia increase visitor numbers by working with them to update and enhance their tourism product. Take a look at our case study to discover how.

Electric Escapes - Facebook

Electric Escapes add the personal touch to their Facebook page by using informal language and being creative with their posts. They include ‘surprises’ in their posts such as novel images to trigger engagement among their Facebook fans.

Electric Picnic

Discover how the Electric Picnic, one of Ireland's top summer festival experiences, broadened its potential customer base by developing a family-friendly product.

Fitzpatrick Lifestyle Hotels - Twitter

Case Study featuring the Morgan, the Beacon and the Spencer Hotels.

Fitzwilton Hotel - Facebook

The Fitzwilton Hotel Waterford has discovered that the main revenue producers from their Facebook page are once-off offers. However, in terms of’ likes’ or ‘shares’, competitions/giveaways on their Facebook page generate the most interaction.

North and West Coast Links Golf

Get advice on making the most of a tourism event with this personal account from John McLaughlin, General Manager at a successful golf tour business.

Optimising your TripAdvisor listing

Pauline Power, the Sales and Marketing Manager for 4* Kelly’s Resort Hotel, Rosslare, tells us about how they optimise their TripAdvisor listing to enhance awareness of their brand.

Social media pilot project

Our adventure tourism social media pilot project with celebrity, Shay Mitchell, outlines how social media marketing can work for tourism businesses.

The Boyne Valley

We are working with tourism businesses in the Boyne Valley to help them develop their area as a world-class tourism destination. Find out about the progress we've made so far and plans for future development.

The Dalkey Book Festival

In increasingly challenging economic times, communities are starting to take matters into their own hands to stimulate tourism trade. Read an account of how Dalkey, a town in south Dublin, did just that with the launch of an annual book festival.

The Mayo Greenway

In January 2012, the Mayo Greenway won the prize for best public project at the Local Authority Members Association (LAMA) awards.Read about one of the real success stories in adventure tourism in Ireland.

Using social media to grow your business

Crowne Plaza Northwood case study: growing a successful meetings and events business via social media

Westport House

Find out how Westport House in Mayo keeps its product offering exciting for customers, with regular additions of new activities and special offers.

Whale Watch West Cork - Facebook

Whale Watch West Cork trigger strong engagement among their Facebook fans all over the world through engaging posts, photos and videos about whales and global marine conservation as well as acting as an information source on Baltimore.