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Tourism news

Get the latest news and features and keep up to date on everything happening in the Irish tourism industry.

Increasing Your Business - Case Studies

Tourism businesses, both individually and collectively in a region, can increase their success in lots of different ways.

Check out our case studies for individual accounts of how businesses and towns boosted both visitor numbers and profits by tailoring their product, updating their offering or simply improving the quality of the experience they provide.

Optimising your TripAdvisor listing

Pauline Power, the Sales and Marketing Manager for 4* Kelly’s Resort Hotel, Rosslare, tells us about how they optimise their TripAdvisor listing to enhance awareness of their brand.

Using social media to grow your business

Crowne Plaza Northwood case study: growing a successful meetings and events business via social media

Fitzpatrick Lifestyle Hotels - Twitter

Case Study featuring the Morgan, the Beacon and the Spencer Hotels.

Whale Watch West Cork - Facebook

Whale Watch West Cork trigger strong engagement among their Facebook fans all over the world through engaging posts, photos and videos about whales and global marine conservation as well as acting as an information source on Baltimore.

Fitzwilton Hotel - Facebook

The Fitzwilton Hotel Waterford has discovered that the main revenue producers from their Facebook page are once-off offers. However, in terms of’ likes’ or ‘shares’, competitions/giveaways on their Facebook page generate the most interaction.

Electric Escapes - Facebook

Electric Escapes add the personal touch to their Facebook page by using informal language and being creative with their posts. They include ‘surprises’ in their posts such as novel images to trigger engagement among their Facebook fans.

Electric Picnic

Discover how the Electric Picnic, one of Ireland's top summer festival experiences, broadened its potential customer base by developing a family-friendly product.

North and West Coast Links Golf

Get advice on making the most of a tourism event with this personal account from John McLaughlin, General Manager at a successful golf tour business.

Westport House

Find out how Westport House in Mayo keeps its product offering exciting for customers, with regular additions of new activities and special offers.

Social media pilot project

Our adventure tourism social media pilot project with celebrity, Shay Mitchell, outlines how social media marketing can work for tourism businesses.

The Dalkey Book Festival

In increasingly challenging economic times, communities are starting to take matters into their own hands to stimulate tourism trade. Read an account of how Dalkey, a town in south Dublin, did just that with the launch of an annual book festival.


We helped Dublinia increase visitor numbers by working with them to update and enhance their tourism product. Take a look at our case study to discover how.