Business tourism training
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MICE tourism is worth over €740 million to the economy, while business tourists are worth two to three times more than the average leisure tourist. Almost 15% of visitors to Ireland come for business reasons, meaning business tourism has been one of the fastest growing segments of our tourism industry, supporting 20,000 jobs.<br />
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Fáilte Ireland's Business Tourism team has a wealth of resources in place to get your business MICE-ready. The programme objective is to assist tourism businesses to understand the opportunities available in the MICE sector and the unique needs of the industry marketplace.</p>
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<strong>Three reasons to target MICE business: </strong></h2>
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Business tourism is one of the most lucrative tourism sectors and can play a pivotal role in creating additional revenue for your business.</p>
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Business events typically come mid-week (Monday to Thursday) and off peak summer months. They not only use hotel rooms but also book meeting space, dine onsite and avail of entertainment and team building options.</p>
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Business tourism also delivers on regionality — long-haul incentive trips typically include a city and regional location.</p>
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