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    View and register for upcoming trade events with Meet in Ireland, a brand owned and operated by Fáilte Ireland and part of a partnership with Tourism Ireland and Tourism Northern Ireland.

    More on Meet in Ireland

    Get in touch with the Business Tourism team.

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    Business tourism training

    MICE tourism is worth over €740 million to the economy, while business tourists are worth two to three times more than the average leisure tourist. Almost 15% of visitors to Ireland come for business reasons, meaning business tourism has been one of the fastest growing segments of our tourism industry, supporting 20,000 jobs.

    Fáilte Ireland's Business Tourism team has a wealth of resources in place to get your business MICE-ready. The programme objective is to assist tourism businesses to understand the opportunities available in the MICE sector and the unique needs of the industry marketplace.

    Three reasons to target MICE business: 

    • Business tourism is one of the most lucrative tourism sectors and can play a pivotal role in creating additional revenue for your business.

    • Business events typically come mid-week (Monday to Thursday) and off peak summer months. They not only use hotel rooms but also book meeting space, dine onsite and avail of entertainment and team building options.

    • Business tourism also delivers on regionality — long-haul incentive trips typically include a city and regional location.

    What is MICE tourism?

    The Dublin Convention Centre and the Samuel Beckett Bridge

    MICE events are aimed at a professional, academic or trade organisations and offer inspiring experiences for local and international audiences.

    Read the A-Z of MICE in Ireland [pdf, 6.7b]

    Building buyer relationships

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    We interviewed 20 senior meeting planners across five key markets to show you how world-class experiences and positive energy can bring the business tourism market to life.

    Read the best practice guide [pptx, 569kb]