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    View and register for upcoming trade events with Meet in Ireland, a brand owned and operated by Fáilte Ireland and part of a partnership with Tourism Ireland and Tourism Northern Ireland.

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    Get in touch with the Business Tourism team.

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    Business tourism training

    <p> MICE tourism is worth over &euro;740 million to the economy, while business tourists are worth two to three times more than the average leisure tourist. Almost 15% of visitors to Ireland come for business reasons, meaning business tourism has been one of the fastest growing segments of our tourism industry, supporting 20,000 jobs.<br /> <br /> Fáilte Ireland&#39;s Business Tourism team has a wealth of resources in place to get your business MICE-ready. The programme objective is to assist tourism businesses to understand the opportunities available in the MICE sector and the unique needs of the industry marketplace.</p> <h2> <strong>Three reasons to target MICE business:&nbsp;</strong></h2> <ul> <li> <p> Business tourism is one of the most lucrative tourism sectors and can play a pivotal role in creating additional revenue for your business.</p> </li> <li> <p> Business events typically come mid-week (Monday to Thursday) and off peak summer months. They not only use hotel rooms but also book meeting space, dine onsite and avail of entertainment and team building options.</p> </li> <li> <p> Business tourism also delivers on regionality &mdash; long-haul incentive trips typically include a city and regional location.</p> </li> </ul>

    What is MICE tourism?

    The Dublin Convention Centre and the Samuel Beckett Bridge

    MICE events are aimed at a professional, academic or trade organisations and offer inspiring experiences for local and international audiences.

    Read the A-Z of MICE in Ireland [pdf, 6.7b]

    Building buyer relationships

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    We interviewed 20 senior meeting planners across five key markets to show you how world-class experiences and positive energy can bring the business tourism market to life.

    Read the best practice guide [pptx, 569kb]