Business tourism training

<p> MICE tourism is worth over &euro;740 million to the economy, while business tourists are worth two to three times more than the average leisure tourist. Almost 15% of visitors to Ireland come for business reasons, meaning business tourism has been one of the fastest growing segments of our tourism industry, supporting 20,000 jobs.<br /> <br /> Fáilte Ireland&#39;s Business Tourism team has a wealth of resources in place to get your business MICE-ready. The programme objective is to assist tourism businesses to understand the opportunities available in the MICE sector and the unique needs of the industry marketplace.</p> <h2> <strong>Three reasons to target MICE business:&nbsp;</strong></h2> <ul> <li> <p> Business tourism is one of the most lucrative tourism sectors and can play a pivotal role in creating additional revenue for your business.</p> </li> <li> <p> Business events typically come mid-week (Monday to Thursday) and off peak summer months. They not only use hotel rooms but also book meeting space, dine onsite and avail of entertainment and team building options.</p> </li> <li> <p> Business tourism also delivers on regionality &mdash; long-haul incentive trips typically include a city and regional location.</p> </li> </ul>