Investment and grant funding
The primary aim of this capital funding programme is to provide a mechanism for Fáilte Ireland to deliver financial supports to those businesses and organisations participating in the Digital that Delivers programme.
The funding will be delivered to support interventions which will be identified as part of an audit of the businesses’ digital maturity and aligned to the workstreams in which each business is participating as part of the programme.
Workstreams are supported by grant funding where necessary, based on each applicant’s requirements. The award of each and any of these grants is conditional upon compliance with the eligibility criteria and is at Fáilte Ireland’s absolute discretion.
It is anticipated that these interventions and investments in the Digital that Delivers Programme will enable Irish visitor experiences over the next 3 years to:
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Be equipped to take direct bookings via their own websites.
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Be fully integrated with third party channels, including online travel agents (OTAs) and aggregators (aggregators are search engines or booking agencies that combine information about numerous hotels, transportation providers, etc.)
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Enjoy greater operational efficiencies.
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Have the ability to target consumers at key stages on their path to purchase.
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Have access to best-in-class content to better market their business across digital channels and have the ability to assess and optimise their digital channels’ performance.
To learn more about the Capital Investment Grant Funding, view our Guidelines and Terms and Conditions.