Familiarisation trips

Familiarsation trips are a mix of iconic products and new saleable experiences and new geographies for the buyer. This encourages new programming opportunities for buyers, showcasing opportunities outside of the traditional tourism hotspots, supporting regional development and supporting the investment in new product development whether that is the enhancement of a current products or the development of new products. 

Our aim is to match Fáilte Ireland and Tourism Irelands strategic objectives to drive better regional spread of visitors, to extend the shoulder seasons, and include a mix of iconic and new product and embrace the signature brands. We support tour operators and DMC's to organise their own fams but, in order to qualify for funding, there is strict criteria these fams must fall into.