Familiarisation trips

Familiarsation trips are a mix of iconic products and new saleable experiences and new geographies for the buyer. This encourages new programming opportunities for buyers, showcasing opportunities outside of the traditional tourism hotspots, supporting regional development and supporting the investment in new product development whether that is the enhancement of a current products or the development of new products. 

Our aim is to match Fáilte Ireland and Tourism Irelands strategic objectives to drive better regional spread of visitors, to extend the shoulder seasons, and include a mix of iconic and new product and embrace the signature brands. We support tour operators and DMC's to organise their own fams but, in order to qualify for funding, there is strict criteria these fams must fall into.

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Download our application guidelines to find out if your buisness fits the criteria for the Trade Fam Support initiative.

Trade Fam Trips criteria [pdf, 271kb]

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Download the Fáilte Irland Trade Fam request form for mulitple companies.

Request form for multiple companies [docx, 43kb]


Use the Fáilte Ireland Budget Template to calculate Trade Fam Support costings.

Trade Fam Support Budget Template [xlsx, 98kb]

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Find out more about the Trade Fam Support initiative, aimed at tour operators and DMCs in Ireland and around the world.

Learn more about trade fam support

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Download the Fáilte Ireland Trade Fam request form for individual operators.

Individual operator request form [docx, 43kb]