Familiarisation trips

Familiarsation trips are a mix of iconic products and new saleable experiences and new geographies for the buyer. This encourages new programming opportunities for buyers, showcasing opportunities outside of the traditional tourism hotspots, supporting regional development and supporting the investment in new product development whether that is the enhancement of a current products or the development of new products. 

Our aim is to match Fáilte Ireland and Tourism Irelands strategic objectives to drive better regional spread of visitors, to extend the shoulder seasons, and include a mix of iconic and new product and embrace the signature brands. We support tour operators and DMC's to organise their own fams but, in order to qualify for funding, there is strict criteria these fams must fall into.

Previous fam trips

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Find out more about previous Fáilte Ireland fam trips to see how your business compares.

Find out more

Company request form

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Download the Fáilte Ireland Trade Fam request form for mulitple companies.

Request form for multiple companies [docx, 43kb]

Criteria guidelines

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Download our application guidelines to find out if your business fits the criteria for the Trade Fam Support initiative.

Trade Fam Trips criteria [pdf, 271kb]

Trade fam support

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Find out more about the Trade Fam Support initiative, aimed at tour operators and DMCs in Ireland and around the world.

Learn more about trade fam support

Individual request forms

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Download the Fáilte Ireland Trade Fam request form for individual operators.

Individual operator request form [docx, 43kb]

Budget template


Use the Fáilte Ireland Budget Template to calculate Trade Fam Support costings.

Trade Fam Support Budget Template [xlsx, 98kb]