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Beneficiary Statement

Co-funded by the Government of Ireland and the European Union through the
EU Just Transition Fund
 

Fáilte Ireland’s Digital Transformation Programme has been developed through the EU Just Transition Fund, which is co-funded by the Government of Ireland and the European Union. The Digital Transformation Programme aims to help tourism businesses and organisations in the Midlands enhance their digital presence while supporting them through their digital journey.

One-to-one expert support is provided to assess each business’s digital needs, build a digital roadmap tailored to their specific business, with training provided to increase their digital skills and deliver key digital projects to grow online sales. Up to €4.4 million in funding has been approved to deliver the Digital Transformation Programme through the EU Just Transition Fund, with 50% of the funding provided by the European Union and 50% from the Government of Ireland.

From August 2024 to December 2026, Fáilte Ireland’s Industry Digitalisation Team is delivering the Digital Transformation Programme to support and fund tourism organisations in implementing their digital projects. This initiative enables them to better showcase the wide variety of new and existing tourism experiences and accommodation available for visitors across the region.

The Digital Transformation Programme will enable participants to:

  • Strengthen their online presence: investment in websites and digital content that is fully accessible.
  • Increase online sales: investment in online booking systems that make it easier for visitors to book.
  • Improve their digital marketing: so they can attract more visitors to their business and the region.
  • Build their digital skills and confidence: so they can use technology more effectively.
  • Data-driven decision-making: through better use of data to make smarter, informed decisions about their business.
65 organisations are currently participating in Fáilte Ireland’s Digital Transformation Programme.

For more information on Fáilte Ireland’s EU Just Transition Regenerative Tourism and Placemaking Scheme, please visit: www.failteireland.ie/justtransition

Find out more about the EU Just Transition Fund here: https://www.emra.ie/eu-jtf/

Find out more about EU funding here: www.eufunds.ie

Statement updated April 2026