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Developing a new festival for Ireland's Hidden Heartlands
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  • Developing a new festival for Ireland's Hidden Heartlands

    Our strategic vision for festivals 2020-2022

    Fáilte Ireland’s new strategic vision for festivals is to focus on developing high impact festivals of scale and international standing that have the potential to motivate a combined total of 300,000 visitors to Ireland at off-peak times, outside of hotspots areas, and generate an economic impact of €150m by 2022.  

    Fáilte Ireland now wishes to develop the festival offering in Ireland's Hidden Heartlands to motivate domestic and overseas visitors to travel and stay in the area.  

    As part of our development process, we are currently conducting an inventory of all of the existing assets (festivals, attractions, activities etc.) in Ireland's Hidden Heartlands. We are also inviting the community to help us identify ideas for a new high tourism impact festival that would bring the brand experience to life.

    If you have an idea for a new festival, and you'd like to share it with us, you can tell us about it in the New Festival Idea Form below by 12noon, Tuesday 3 March 2020.

    Read our infographic [pdf, 2.7mb] about the success factors for developing a high tourism impact festival.

    Idea for new festival in Ireland’s Hidden Heartlands


    Before you submit an idea, theme or suggestion to us, please read this disclaimer carefully. You are submitting your idea on a non-confidential basis. You agree that your submission, along with all related intellectual property rights, will automatically become the sole and exclusive property of Fáilte Ireland without any compensation to you. Fáilte Ireland may use or modify the idea, theme or suggestion for any purpose and in any way on an unrestricted basis.

    There is no commitment or agreement by Fáilte Ireland to develop any idea or theme submitted.