Ireland's Hidden Heartlands
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Ireland's Hidden Heartlands

Ireland’s Hidden Heartlands offers unparalleled opportunities to get ‘active in nature’ and to get ‘off the beaten track’ with a latticework of vibrant waterways and myriad walking trails. It is a region full of intriguing hidden gems – places, people and experiences – to be uncovered at your own pace, in your own time, exploring the communities, tastes and textures as you go. Self-styled as Ireland’s best kept secret, the Hidden Heartland’s provides visitors with a unique, authentic, local and immersive visitor journey for those keen to get away from it all.   
Below are a host of resources and tools to support you in leveraging and engaging with the brand, with the overall aim of driving visitors to your business.   

Planning toolkit for walking festivals


This toolkit provides expert guidance for event organisers, helping you run sustainable and economically viable walking festivals.

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Brand guidelines


Bring Ireland’s Hidden Heartlands brand to life in your business with the help of these assets.

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Strategy Documents and Destination Development


Understand the long-term plans and objectives for Ireland’s Hidden Heartlands.

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The Shannon & Shannon Erne – Discovering the Real Hidden Gems


Experience the best of the Shannon and Shannon Erne Waterways as you explore this part of Ireland’s Hidden Heartlands with the Regions’ locals as your expert Guide.

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Find a host of marketing material available to use for a range of target markets.

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Ireland's Hidden Heartlands - Yours to Uncover


View our newly developed marketing brochure aimed at the international and domestic markets.

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Ireland’s Hidden Heartlands for kids

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Discover how entertaining Ireland's Hidden Heartlands can be for children.

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