Product development

Master Plan for the Shannon 2020-2030

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The Shannon Tourism Masterplan sets out a bold and integrated framework for sustainable tourism development along the Shannon and Shannon Erne Waterway repositioning the region as a key tourism destination.

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Available funding


Learn more about the funding opportunities and grants available for your tourism business.

Find out more about funding
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For enquiries about product development, contact our Customer Support team

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Product development

Ireland's tourism sector provides a wealth of opportunites for fantastic tourism offerings — events, activities, attractions and experiences to entice visitors from all across the globe and keep them coming back for more. Fáilte Ireland works with tourism operators, attractions and activity providers to ensure their products are enhanced and promoted to an international audience.

The primary role of the Fáilte Ireland product development team is to develop the infrastructure that's required for the cultivation of brilliant visitor experiences. Here you'll find information about our goals and achievements, practical support and information about Ireland's tourism products.


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The high-quality visitor attractions of Ireland are a key part of our engagement with tourists from around the world. Find out more about the Fáilte Ireland attractions division.

Learn more about attractions

Food tourism

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Access webinars, supports and case studies to support and improve your food tourism offering.

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Webinar: Making the most of your Local Greenway

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Business supports webinar to give businesses located on/near a Greenway the tools and tips to make the most of your local Greenway and ultimately get visitors to your business.

Making the most of your local Greenway

Festivals and events

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Fáilte Ireland has identified Festivals and Live Events as a key component to grow tourism, particularly in the off-peak season and outside of traditional tourism hotspots.

Learn more about festivals and events



Ireland is a world-class destination for activities and provides year-round access to a range of exciting tourism experiences. Find out more about the Fáilte Ireland activities division.

Learn more about activities