Cycling
Cycling is the second biggest activity market in Ireland, with numbers more than trebling over the last eight year period. Mainland Europe has always been the most important market for cycling in Ireland — as is also the case with walking — it's this market that's also behind the significant growth seen over the last number of years. Growth is forecast to continue at 6% in 2017 and 4% thereafter.
Through the Greenways development and a new proposition to bring moutain bike trails to rural Ireland, cycling is being centred as a tourism product with significant potential. By attract overseas visitors that will economically benefit for local communities.
The Midlands Trail Network toolkit will form the basis for the development of “rollable” walking and cycling trails in the Midlands, elevating the overall tourism product experience.