Upper Shannon, Shannon-Erne and Border Destination & Experience Development Plan

Upper Shannon, Shannon-Erne and Border Destination & Experience Development Plan

Failte Ireland, in partnership with a range of local stakeholders, is developing a Destination & Experience Development Plan (DEDP) for the Upper Shannon, Shannon Erne and Border area.  This will be a five-year tourism destination plan for Cavan, Leitrim and North Roscommon as part of the development of the Ireland’s Hidden Heartlands region and will also complement initiatives emanating from development plans within neighbouring destinations, in particular along the coast.  

The USSEB DEDP sits within and will integrate with the overarching framework of the Regional Tourism Strategy (RTS) for Ireland’s Hidden Heartlands, in particular, the following five strategic objectives:  

  • Strategic Objective 1: Raise awareness and recognition of the region and brand among domestic and international visitors and increase the duration of visitor stays, particularly within the domestic market  

  • Strategic Objective 2: Enhance the range and quality of our visitor experiences to underpin the Hidden Heartland’s brand proposition, leveraging the natural and cultural assets of the region in a sustainable way with a focus on ecotourism     

  • Strategic Objective 3: Grow the economic impact of tourism and create jobs in local tourism by supporting the tourism industry (private, public and community sectors) to develop its capacity and capability.     

  • Strategic Objective 4: Establish the region as one of the leading regenerative tourism destinations in Europe with nature and community at its heart     

  • Strategic Objective 5: Build a committed industry and stakeholder coalition to guide and co-ordinate the sustainable development of destinations across the region 

Tourism Consultation in the Community – Your Views

Following on from the initial six successful workshops, we are hosting a series of Drop In sessions before Easter 2023 at six different venues across Cavan, Leitrim and North Roscommon.

Time Location Time
Monday, March 27th Lough Key Forest Park, Boyle Rathcroghan
Vicitor Centre, Tulsk
10:30pm - 12:30pm

02:30 - 04:30pm
Wednesday, March 29th Johnston Central Library, Cavan Town,
Cavan County Museum, Ballyjamesduff
10:30am - 12:30pm

02:30pm - 04:30pm
Tuesday, April 4th Leitrim Council Offices, Carrick on Shannon, Rainbow Ballroom, Glenfarne 10:30am - 12:30pm

02:30pm - 04:30pm

These provide another opportunity to meet personnel from the Destination Development team on a one to one basis. Once again, we invite interested individuals, community groups, businesses, and local organisations to find out more about the Destination and Experience Plan process and/or to share their information about tourism projects and ideas that they are involved in or are considering over the coming years.

Everyone is welcome.

Online survey

If you are not able to come to any of the Tourism Consultation in the Community events, we have designed an online survey to collect your views which will be incorporated into follow up discussions to ensure we capture relevant ideas and projects as we start to develop the DEDP and its contribution to the development of Ireland's Hidden Heartlands. 

Please click on the button below to complete the survey. All responses submitted go directly to the consultant team working with Fáilte Ireland in the development of the USSEB DEDP.