Wild Atlantic Way food development

The Wild Atlantic Way is blessed with a wide range of distinct foods and flavours that seem to sum up this unique region. The development of rich and authentic experiences along the route would not be possible without collaboration with world-class food producers and tourism operators. For the food producers, creating a great food story is one way to engage with visitors.

Wherever you are based along the Wild Atlantic Way – you’re a long way from home for the typical visitor. You’ll want to make them feel that the experiences you offer are something they couldn’t get at home, and worth making the journey for. And you’ll want to make your story part of the bigger stories of the Wild Atlantic Way and of Ireland’s food tourism — to make the food experiences you offer an integral part of a visitor’s "reason to travel", and a must-do part of their trip.

Remind your visitors — the taste is worth the journey.