Business Tourism Sentiment Tracker

16 March 2022

Sentiment Tracker for Association Conferences, Corporate Meetings & Events, and Incentives

Fáilte Ireland presents the results from the second wave of research conducted with International Associations, Agents and in-House Planners in Britain, Germany, and the US. Interviews were conducted in Q3 and Q4 2021.

This wave focused on their future planning and the impact of Covid-19 on short- and medium-term destination decision-making.

We also explored at the role of technology and hybrid events, the legacy of substitute incentives while also looking at the awareness of Ireland and consideration for future events.

Click on the links below for a summary of each segment:

• Association Conferences [pdf, 271 KB]

• Corporate Meeting & Events [pdf, 256 KB]

• Incentives [pdf, 284 KB]

Watch the videos below to review the headline findings for each segment:


Corporate Meetings & Events