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    Overseas holidaymaker study [pdf, 5.8MB]

    A summary of research conducted with overseas holidaymakers in 2019, investigating their holiday planning process and their experience of Ireland during their holiday here in Ireland.

    12 November 2020: COVID-19 Consumer Sentiment Behaviour

    As consumers remain anxious about social distancing and their safety, find out more about how they're making decisions...

    Visitors to top free visitor attractions 2019 [pdf, 321kb]

    Four free visitor attractions recorded over 700,000 visitors in 2019. Download to see the top 50 free attractions in Ireland in 2019.

    Visitors to top fee charging visitor attractions 2019 [pdf, 6MB]

    Seven fee charging visitor attractions welcomed over half a million visitors in 2019. Download to see the top 50 fee charging attractions in Ireland in 2019.

    September 2020: COVID-19 Consumer Sentiment Behaviour

    As consumers worry about future lockdowns, find out more about how they're making decisions and adapting...

    Fáilte Ireland Barometer September 2020 [pdf, 720MB]

    Fáilte Ireland carried out a survey of the industry in the first week of September to help inform our evolving responses to the challenges facing tourism. A summary of results, broken down by sector, is provided in the attached report.

    Preliminary Key Tourism Facts 2019 [pdf, 1,695kb]

    Preliminary Key Tourism Facts 2019 provides Fáilte Ireland’s preliminary estimates of overseas tourists’ and holidaymakers’ performance in 2019.

    31 July 2020: COVID-19: Consumer Sentiment Behaviour

    As intentions for short trips within Ireland hold stable for the first time since May, find out more about consumer staycation plans...

    3 July 2020: COVID-19 Consumer Sentiment Behaviour

    Trip planning is gaining momentum as Covid-19 restrictions ease and intentions climb. Find out about perceptions of travel, health and finances are impacting consumer attitudes...

    11 June 2020: COVID-19 Consumer Sentiment Report

    Find out more about how finances, health, safety protocols and more are effecting consumer perceptions of travel.

    18 May 2020: COVID-19 Consumer Sentiment Behaviour

    Read more about consumer attitudes since the announcement of the Government Roadmap...

    20 April 2020: COVID 19 Consumer Sentiment Behaviour

    Despite the uncertainty surrounding international travel, one-third of people hope for a long-stay trip abroad in the next 6 months. Read more data tracking and predicting consumer sentiment behaviour during the COVID-19 crisis...

    28 April 2020: COVID 19 Consumer Sentiment Behaviour

    As restrictions extend, frustration and anxiety are core emotions, but so is optimism. Read more data tracking and predicting consumer sentiment behaviour during the Covid-19 crisis...

    The Impact of Insurance on the Tourism Sector [pdf, 4.3mb]

    This report collates the hard evidence to substantiate the scale of the insurance challenges facing tourism operators and focuses on practical solutions to those challenges.

    Accommodation Capacity in Ireland 2019 [pdf, 1.3mb]

    Kerry has more guesthouses than any other county in Ireland, while 14 counties have 5* hotels. Find out more about Ireland’s accommodation capacity in 2019.

    What makes a great visitor attraction [pdf, 446kb]

    This research ranks the elements of the visitor experience that influence satisfaction levels at a visitor attraction.

    Visitor attraction experience research [pdf, 1.8MB]

    Find out more about the research that identified drivers of satisfaction for Ireland’s visitor attractions.

    Air Access into the Republic of Ireland Winter 2018-2019 [pdf, 236kb]

    Find out how many weekly flights came to Ireland in the Winter of 2018/2019, where they came from and what airports they arrived at.

    Travel Profile of Key Markets [pdf, 5.5MB]

    Profile of the four most important markets for Irish tourism Britain, USA, France and Germany (68% of overseas tourists come from these four key market)

    Targeting French Holidaymakers [pdf, 691kb]

    France is an important market for Ireland. Learn more about how best to target and position Ireland to this market.

    Targeting British Holidaymakers [pdf, 691kb]

    Britain is a key source market for Ireland. Learn more about how best to target to this market who often consider Ireland as an extension of their domestic market.

    Targeting US Holidaymakers [pdf, 691kb]

    America is an important market for Ireland. Learn more about how best to target this market and what motivates travel.

    Targeting German Holidaymakers [pdf, 691kb]

    Germany is an important market for Ireland. Learn more about how best to target this market and what differentiates Ireland.

    What hotel guests want [pdf, 775kb]

    A quick guide on what guests say they need most from a hotel, based on research with overseas and domestic tourists.

    Impact of the VAT Reduction on Irish Tourism and Tourism Employment [pdf, 1.9MB]

    The report shows that Ireland’s value for money rating improved significantly following the VAT cut in 2011 - with the initiative resulting in lower prices than would otherwise have been the case as well as generating additional activity and employment.