A summary of research conducted with overseas holidaymakers in 2019, investigating their holiday planning process and their experience of Ireland during their holiday here in Ireland.
As consumers remain anxious about social distancing and their safety, find out more about how they're making decisions...
Four free visitor attractions recorded over 700,000 visitors in 2019. Download to see the top 50 free attractions in Ireland in 2019.
Seven fee charging visitor attractions welcomed over half a million visitors in 2019. Download to see the top 50 fee charging attractions in Ireland in 2019.
As consumers worry about future lockdowns, find out more about how they're making decisions and adapting...
Fáilte Ireland carried out a survey of the industry in the first week of September to help inform our evolving responses to the challenges facing tourism. A summary of results, broken down by sector, is provided in the attached report.
Preliminary Key Tourism Facts 2019 provides Fáilte Ireland’s preliminary estimates of overseas tourists’ and holidaymakers’ performance in 2019.
As intentions for short trips within Ireland hold stable for the first time since May, find out more about consumer staycation plans...
Trip planning is gaining momentum as Covid-19 restrictions ease and intentions climb. Find out about perceptions of travel, health and finances are impacting consumer attitudes...
Find out more about how finances, health, safety protocols and more are effecting consumer perceptions of travel.
Read more about consumer attitudes since the announcement of the Government Roadmap...
Despite the uncertainty surrounding international travel, one-third of people hope for a long-stay trip abroad in the next 6 months. Read more data tracking and predicting consumer sentiment behaviour during the COVID-19 crisis...
As restrictions extend, frustration and anxiety are core emotions, but so is optimism. Read more data tracking and predicting consumer sentiment behaviour during the Covid-19 crisis...
This report collates the hard evidence to substantiate the scale of the insurance challenges facing tourism operators and focuses on practical solutions to those challenges.
Kerry has more guesthouses than any other county in Ireland, while 14 counties have 5* hotels. Find out more about Ireland’s accommodation capacity in 2019.
This research ranks the elements of the visitor experience that influence satisfaction levels at a visitor attraction.
Find out more about the research that identified drivers of satisfaction for Ireland’s visitor attractions.
Find out how many weekly flights came to Ireland in the Winter of 2018/2019, where they came from and what airports they arrived at.
Profile of the four most important markets for Irish tourism Britain, USA, France and Germany (68% of overseas tourists come from these four key market)
France is an important market for Ireland. Learn more about how best to target and position Ireland to this market.
Britain is a key source market for Ireland. Learn more about how best to target to this market who often consider Ireland as an extension of their domestic market.
America is an important market for Ireland. Learn more about how best to target this market and what motivates travel.
Germany is an important market for Ireland. Learn more about how best to target this market and what differentiates Ireland.
A quick guide on what guests say they need most from a hotel, based on research with overseas and domestic tourists.
The report shows that Ireland’s value for money rating improved significantly following the VAT cut in 2011 - with the initiative resulting in lower prices than would otherwise have been the case as well as generating additional activity and employment.