You are here: HomeResearch
  • Visitor Feedback
  • Archive Print Page
  • In this section

    Archive

    May 2021: CP&I – Consumer Update

    Updated data for May shows that directly after Government announcements on easing Covid-19 restrictions intent for travel rose significantly...

    April 2021: CP&I – Consumer Update

    Find out more about consumer's domestic trip intentions, popular destinations and how time and distance travelled are key elements influencing destination choice...

    Travel profile 2019

    This profile outlines the key travel characteristics of Island of Ireland (IOI) residents in 2019, which will help the industry maximise the potential of these markets as restrictions ease post COVID-19.

    April 2021: CP&I – Consumer Update

    Updated data for April shows that lack of clarity and confidence are impacting consumer decisions. Find out more about what is influencing their decision making in 2021.

    March 2021: CP&I – Consumer Update

    The updated figures from February 2021 (inclusive) give further insights into consumer holiday booking behaviour in 2020.

    February 2021: COVID-19 Consumer Sentiment Behaviour

    The data for 2020 has enabled us to set new benchmarks from which we will be assessing the 2021 data, insights and consumer sentiment...

    Key Tourism Facts 2019 [pdf, 2.9mb]

    Key Tourism Facts 2019 provides Fáilte Ireland’s estimates of overseas tourists’ and holidaymakers’ performance in 2019.

    Overseas holidaymaker study [pdf, 5.8MB]

    A summary of research conducted with overseas holidaymakers in 2019, investigating their holiday planning process and their experience of Ireland during their holiday here in Ireland.

    12 November 2020: COVID-19 Consumer Sentiment Behaviour

    As consumers remain anxious about social distancing and their safety, find out more about how they're making decisions...

    Visitors to top free visitor attractions 2019 [pdf, 321kb]

    Four free visitor attractions recorded over 700,000 visitors in 2019. Download to see the top 50 free attractions in Ireland in 2019.

    Visitors to top fee charging visitor attractions 2019 [pdf, 6MB]

    Seven fee charging visitor attractions welcomed over half a million visitors in 2019. Download to see the top 50 fee charging attractions in Ireland in 2019.

    September 2020: COVID-19 Consumer Sentiment Behaviour

    As consumers worry about future lockdowns, find out more about how they're making decisions and adapting...

    Fáilte Ireland Barometer September 2020 [pdf, 720MB]

    Fáilte Ireland carried out a survey of the industry in the first week of September to help inform our evolving responses to the challenges facing tourism. A summary of results, broken down by sector, is provided in the attached report.

    31 July 2020: COVID-19: Consumer Sentiment Behaviour

    As intentions for short trips within Ireland hold stable for the first time since May, find out more about consumer staycation plans...

    3 July 2020: COVID-19 Consumer Sentiment Behaviour

    Trip planning is gaining momentum as Covid-19 restrictions ease and intentions climb. Find out about perceptions of travel, health and finances are impacting consumer attitudes...

    11 June 2020: COVID-19 Consumer Sentiment Report

    Find out more about how finances, health, safety protocols and more are effecting consumer perceptions of travel.

    18 May 2020: COVID-19 Consumer Sentiment Behaviour

    Read more about consumer attitudes since the announcement of the Government Roadmap...

    20 April 2020: COVID 19 Consumer Sentiment Behaviour

    Despite the uncertainty surrounding international travel, one-third of people hope for a long-stay trip abroad in the next 6 months. Read more data tracking and predicting consumer sentiment behaviour during the COVID-19 crisis...

    28 April 2020: COVID 19 Consumer Sentiment Behaviour

    As restrictions extend, frustration and anxiety are core emotions, but so is optimism. Read more data tracking and predicting consumer sentiment behaviour during the Covid-19 crisis...

    The Impact of Insurance on the Tourism Sector [pdf, 4.3mb]

    This report collates the hard evidence to substantiate the scale of the insurance challenges facing tourism operators and focuses on practical solutions to those challenges.

    Visitor attraction experience research [pdf, 1.8MB]

    Find out more about the research that identified drivers of satisfaction for Ireland’s visitor attractions.

    Air Access into the Republic of Ireland Winter 2018-2019 [pdf, 236kb]

    Find out how many weekly flights came to Ireland in the Winter of 2018/2019, where they came from and what airports they arrived at.

    Travel Profile of Key Markets [pdf, 5.5MB]

    Profile of the four most important markets for Irish tourism Britain, USA, France and Germany (68% of overseas tourists come from these four key market)

    Targeting French Holidaymakers [pdf, 691kb]

    France is an important market for Ireland. Learn more about how best to target and position Ireland to this market.

    Targeting British Holidaymakers [pdf, 691kb]

    Britain is a key source market for Ireland. Learn more about how best to target to this market who often consider Ireland as an extension of their domestic market.

    Targeting US Holidaymakers [pdf, 691kb]

    America is an important market for Ireland. Learn more about how best to target this market and what motivates travel.

    Targeting German Holidaymakers [pdf, 691kb]

    Germany is an important market for Ireland. Learn more about how best to target this market and what differentiates Ireland.

    What hotel guests want [pdf, 775kb]

    A quick guide on what guests say they need most from a hotel, based on research with overseas and domestic tourists.

    Impact of the VAT Reduction on Irish Tourism and Tourism Employment [pdf, 1.9MB]

    The report shows that Ireland’s value for money rating improved significantly following the VAT cut in 2011 - with the initiative resulting in lower prices than would otherwise have been the case as well as generating additional activity and employment.