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  • 11 June 2020: COVID-19 Consumer Sentiment Report Print Page
  • 11 June 2020: COVID-19 Consumer Sentiment Report

    11 June 2020

    Short break intention has picked up slightly with 51% now planning a trip in Ireland.

    By comparison, intentions for longer breaks show no movement. There are a number of reasons for this including the negative impact of COVID-19 on household finances and caution on decisions made on sun holidays.

    The lack of international bookings has not translated into an uptake as regards domestic bookings in Ireland. Many people are extending their short breaks from 2 /3 nights to 4 nights.

    All businesses are now subject to minimum safety and security  standards – as perceived by the consumer.

    Alongside the new Operational Guidelines issued by Failte Ireland to the trade, consumers have formed their own expectations on what is acceptable safety practice.

    Venues and sites will not be only be assessed by the protocols in place, but by the behaviours of staff. Consumers will need to see it to believe it.

    Download and read the full consumer sentiment and behaviour report published 11 June [PDF 321kb]