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Research and insights

Keep up-to-date on research and statistics from the Irish tourism industry.

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Read the latest Consumer Insights reports and learn more about customer behaviour

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Read the latest reports and statistics on accommodation

View accommodation facts and figures
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Get the latest on tourism performance in Ireland and learn more about industry trends

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Browse our curated library of both Failte Ireland research and the best third party reports and articles

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Latest publications

Fáilte Ireland Hotel Survey June 2021

The first of our new series of monthly hotel performance reports, prepared in partnership with STR.  The report provides key performance data, room and bed occupancy rates, Average Daily Rates (ADR) and Revenue Per Available Room (RevPAR) of Irish hotels at a national, regional and county (where available) level.

US Travel Trend 2007-2019

The US has and will continue to be an important market for Ireland for tourist revenue. Read more to understand how travel behaviour in pre-pandemic times will help drive recovery post-Covid.

GB Travel Trend 2007-2019

Britain (pre-Covid) was Ireland's single largest source market, however its share of overseas tourists had been in decline. Read more to understand how travel behaviour in pre-pandemic times will help drive recovery post-Covid.

German Travel Trend 2007-2019

Germany is Ireland's third most important source market. Read more to understand how travel behaviour in pre-pandemic times will help drive recovery post-Covid.

French Travel Trend 2007-2019

As one of the world's largest outbound travel markets, France is an important source market for Ireland. Read more to understand how travel behaviour in pre-pandemic times will help drive recovery post-Covid.