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    Research and insights

    Keep up-to-date on research and statistics from the Irish tourism industry.


    Read the latest Consumer Insights reports and learn more about customer behaviour

    View consumer sentiment reports
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    Read the latest reports and statistics on accommodation

    View accommodation facts and figures
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    Get the latest on tourism performance in Ireland and learn more about industry trends

    View tourism facts and figures

    Browse our curated library of both Failte Ireland research and the best third party reports and articles

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    Latest publications

    Key Tourism Facts 2019 [pdf, 2.9mb]

    Key Tourism Facts 2019 provides Fáilte Ireland’s estimates of overseas tourists’ and holidaymakers’ performance in 2019.

    Overseas holidaymaker study [pdf, 5.8MB]

    A summary of research conducted with overseas holidaymakers in 2019, investigating their holiday planning process and their experience of Ireland during their holiday here in Ireland.

    12 November 2020: COVID-19 Consumer Sentiment Behaviour

    As consumers remain anxious about social distancing and their safety, find out more about how they're making decisions...

    Visitors to top free visitor attractions 2019 [pdf, 321kb]

    Four free visitor attractions recorded over 700,000 visitors in 2019. Download to see the top 50 free attractions in Ireland in 2019.

    Visitors to top fee charging visitor attractions 2019 [pdf, 6MB]

    Seven fee charging visitor attractions welcomed over half a million visitors in 2019. Download to see the top 50 fee charging attractions in Ireland in 2019.