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    Research and insights

    Keep up-to-date on research and statistics from the Irish tourism industry.


    Read the latest Consumer Insights reports and learn more about customer behaviour

    View consumer sentiment reports
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    Read the latest reports and statistics on accommodation

    View accommodation facts and figures
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    Get the latest on tourism performance in Ireland and learn more about industry trends

    View tourism facts and figures

    Browse our curated library of both Failte Ireland research and the best third party reports and articles

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    Latest publications

    April 2021: CP&I – Consumer Update

    Updated data for April shows that lack of clarity and confidence are impacting consumer decisions. Find out more about what is influencing their decision making in 2021.

    March 2021: CP&I – Consumer Update

    The updated figures from February 2021 (inclusive) give further insights into consumer holiday booking behaviour in 2020.

    February 2021: COVID-19 Consumer Sentiment Behaviour

    The data for 2020 has enabled us to set new benchmarks from which we will be assessing the 2021 data, insights and consumer sentiment...

    Key Tourism Facts 2019 [pdf, 2.9mb]

    Key Tourism Facts 2019 provides Fáilte Ireland’s estimates of overseas tourists’ and holidaymakers’ performance in 2019.

    Overseas holidaymaker study [pdf, 5.8MB]

    A summary of research conducted with overseas holidaymakers in 2019, investigating their holiday planning process and their experience of Ireland during their holiday here in Ireland.