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    Contact us if you have a query for the Fáilte Ireland Research team

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    Research and insights

    Keep up-to-date on research and statistics from the Irish tourism industry.

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    Read the latest Consumer Insights reports and learn more about customer behaviour

    View consumer sentiment reports
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    Read the latest reports and statistics on accommodation

    View accommodation facts and figures
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    Get the latest on tourism performance in Ireland and learn more about industry trends

    View tourism facts and figures
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    Browse our curated library of both Failte Ireland research and the best third party reports and articles

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    Latest publications

    Air Access into the Republic of Ireland Winter 2018-2019 [pdf, 236kb]

    Find out how many weekly flights came to Ireland in the Winter of 2018/2019, where they came from and what airports they arrived at.

    Travel Profile of Key Markets [pdf, 5.5MB]

    Profile of the four most important markets for Irish tourism Britain, USA, France and Germany (68% of overseas tourists come from these four key market)

    Targeting French Holidaymakers [pdf, 691kb]

    France is an important market for Ireland. Learn more about how best to target and position Ireland to this market.

    Targeting British Holidaymakers [pdf, 691kb]

    Britain is a key source market for Ireland. Learn more about how best to target to this market who often consider Ireland as an extension of their domestic market.

    Targeting US Holidaymakers [pdf, 691kb]

    America is an important market for Ireland. Learn more about how best to target this market and what motivates travel.