Research and insights

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Research and insights

Keep up-to-date on research and statistics from the Irish tourism industry.

Consumer Sentiment Reports


Read the latest Consumer Insights reports and learn more about customer behaviour

View consumer sentiment reports

Accommodation Reports


Access the latest accommodation reports covering performance, supply and sector reviews.

View Accommodation related publications

Domestic Travel Motivations


Read the latest information in relation to domestic travel motivations.

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Facts and Figures


Get the latest on tourism performance in Ireland and learn more about industry trends

View tourism facts and figures

Fáilte Focus

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Browse our curated library of both Fáilte Ireland research and the best third party reports and articles

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Economic Analysis


Access the latest economic analysis reports relevant to the tourism industry.

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Latest publications

Fáilte Ireland Accommodation Occupancy Survey July-September 2022

The Accommodation Occupancy Survey report provides key performance data, unit and guest occupancy rates of non-hotel accommodation, at a national and regional (where available) level in Q3 2022. The survey includes, Bed and Breakfasts, Guesthouses, Hostels, Self-Catering and Caravan and Campsite properties.

Hotel Sector Review

Read the Winter 2022 edition of the Hotel Sector Review for the latest analysis on the sector’s performance and future outlook.

Fáilte Ireland’s Report on Visitor Attractions 2019-2021

Read the Visitor Attractions Survey Report covering the period 2019 to 2021 and detailed results for 2021. This report covers the peak years of the Covid pandemic and as a result, attendances at many attractions differed significantly from previous years.

Fáilte Ireland Hotel Survey September 2022

The Hotel Survey report provides key performance data, room and bed occupancy rates, Average Daily Rates (ADR) and Revenue Per Available Room (RevPAR) of Irish hotels at a national and county (where available) level in September 2022.

Sustainable Tourism in Ireland - Understanding the opportunity

While tourism audiences are more sustainability-minded than the general public, they don’t yet know what sustainable travel means. This research identifies future-facing sustainable travel experiences that could help bridge the say-do gap and motivate people to make sustainable trip choices.