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    Contact us if you have a query for the Fáilte Ireland Research team

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    Research and insights

    Keep up-to-date on research and statistics from the Irish tourism industry.

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    Read the latest Consumer Insights reports and learn more about customer behaviour

    View consumer sentiment reports
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    Read the latest reports and statistics on accommodation

    View accommodation facts and figures
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    Get the latest on tourism performance in Ireland and learn more about industry trends

    View tourism facts and figures
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    Browse our curated library of both Failte Ireland research and the best third party reports and articles

    Visit Fáilte Focus
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    Latest publications

    Targeting US Holidaymakers [pdf, 691kb]

    America is an important market for Ireland. Learn more about how best to target this market and what motivates travel.

    Targeting German Holidaymakers [pdf, 691kb]

    Germany is an important market for Ireland. Learn more about how best to target this market and what differentiates Ireland.

    What hotel guests want [pdf, 775kb]

    A quick guide on what guests say they need most from a hotel, based on research with overseas and domestic tourists.

    Impact of the VAT Reduction on Irish Tourism and Tourism Employment [pdf, 1.9MB]

    The report shows that Ireland’s value for money rating improved significantly following the VAT cut in 2011 - with the initiative resulting in lower prices than would otherwise have been the case as well as generating additional activity and employment.