Fáilte Ireland Sales Academy
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    Download our Business Supports brochure

    Fáilte Ireland’s range of supports are designed to help you grow your business and develop your visitor experiences.

    Download the Fáilte Ireland Business Supports brochure [pdf, 755KB]

    Book a place on a webinar

    Fáilte Ireland webinars are short online discussions that explore online tools, aimed at tourism businesses. They cover different topics and occur on a regular basis every month.

    Upcoming courses by location and topic

    Find the full list of courses coming up around the country, covering a wide range of topics from revenue management to writing for the web, aimed at helping you get the best out of your business.

    Explore the business tools library

    Discover a range of practical guides and easy-to-use templates in the business tools library - from planning and marketing to recruitment and leadership, service excellence, financial decisions and sustainability.

    Fáilte Ireland Sales Academy

    Encompassing decades of experience in sales and the tourism sector, Sales Academy Programmes have been developed by an expert panel. The programme content and learning materials have been tailored specifically for the tourism sector and are practical, relevant and immediately applicable. On-going module assessment is work-specific, will benefit the employer directly, and deliver a strategic sales and marketing plan for the business.

    The configuration of the programme reflects best-practice learning and exposure to leading-edge thinking, delivered by international experts. Programme completion will enable tourism sales professionals to deliver and drive sales towards increased targets. Prior to the programme, participants will meet with a coach to set business and personal goals for achievement throughout their participation on the programme.

    What will participants get from the programme?

    • Full PDP Certification from Cornell University (International Sales Management participants).

    • Certified Cornell University Modules (Sales Excellence participants).

    • Networking with industry experts and other senior managers in the industry.

    • A strategic sales and marketing plan with set targets for the business.

    • Personal and business goal planning via one to one coaching.

    • Personal sales techniques to help excel as tourism sales professionals.

    • New ways to maximise the customer mix to meet the business’ revenue and growth goals.

    • Techniques to develop and manage a strategic digital sales strategy that delivers on-going online sales. 

    • New tools to deliver on a proactive, strategic and dynamic approach to sales planning, tracking and reporting.

    • The core skills needed to understand, motivate and lead those whom the participant manages through the sales process.

    Video testimonials

    Carmel Flynn, Parknasilla Hotel

    Video testimonials

    Paul Broderick, Pembroke Hotel