Itinerary ideas

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For advice on itinerary development, new products/experiences or if there is something you have been unable to find here to assist your programming and sales for Ireland, please contact us at

Business development support tools for buyers

Thank you for your interest and continued commitment to Programme Ireland for your clients. 

The Business Development team is available to support you, alongside our Tourism Ireland in-market colleagues, to help you create truly unique programmes for Ireland that give you stand out in your market.

We are delighted to offer you exclusive access to our Business Support Tools here.

Buyer Programming Guides

These resources offer a wealth of suggestions for building unique itineraries for FITs and Groups.

Sample leisure saleable experiences:

Series of covers of Fáilte Ireland reports

Latest news

What’s New in Dublin? [pdf, 1.2mb] 
For the latest information and updates on Dublin visitor attractions, tours and activities. For Dublin festival and events taking place this winter and in 2020 browse

Slow Adventure Leitrim 
Choose to experience ‘lovely Leitrim’ by bicycle, open canoe, paddle board or your own two feet and uncover a place less travelled in Ireland’s Hidden Heartlands.

Slane Castle & Distillery
Discover Slane Castle’s colourful heritage, history and hear about its legendary Rock Concerts. Home to Lord Henry Mountcharles and the Conyngham family since 1703. Their working distillery tour concludes in the best possible way with tutored tastings of their Triple Casked Irish Whiskey.

14 Henrietta Street, Dublin
See the house, hear its stories and discover the layers of history within its walls! Set in a Georgian Townhouse this tour tells the story of the building’s shifting fortunes from family home and powerbase to courthouse, from barracks to its final incarnation as a tenement house.

Micil Poitín Distillery
Visit this 6th-generation poitín makers and the first legal distillery in Galway in over 100 years. Poitín is Ireland’s original spirit and the precursor to modern-day whiskey. Tour includes tastings of their poitín and award winning gin both handcrafted using local Connemara botanicals. 

Commercial Development Domestic Promotion Campaign

Fáilte Ireland’s priority is supporting Ireland’s tourism and hospitality businesses to survive, re-open and recover from the catastrophic impact COVID-19 has had on our industry.

This crisis is affecting every tourism business in the country. In the absence of international business coming on to the Island, Fáilte Ireland provides a Business Development scheme which is available to all Irish based industry groups to develop domestic promotion campaigns to target conversions from consumers via the partners' own channels.

This scheme has been made available to support Ireland’s tourism providers convert business in the domestic market.

Contact for further information.

Refresh your Ireland programmes

Graphic showing cliffs and water

Adopting Ireland’s Signature Experience Brand Marks in your business marketing will help attract new customers. They’ll be able to identify your business as aligned to online and offline campaigns that carry Ireland’s brand propositions, as well as other visitor reviews.

Simply download our guidelines below to find out how to use the brands to support your own business brand for Ireland. Then contact to access the brand artwork for use on your sales platforms and in your collateral.

Holiday planning website tools


We have created a website for each of our Experience Brand Holidays for Ireland, with lots of inspirational content for things to see and do, including festivals and events and trip planning tools.

We invite you to share these links with your customers, to ensure they get the most from their holiday to Ireland.


Sales video tools

Still of a video about the Wild Atlantic Way

Motivate your clients to think about their next big trip and stimulate them to choose Ireland as their next travel destination with this selection of videos that support sales growth.

Ireland’s FREE Digital Asset Library

   Image selection from Ireland's Content Pool

With thousands of images, videos, top tips and illustrated maps to use in programming, sales promotion online and in brochure print, register now to avail of these FREE tools.

Experience brands and product updates

To assist you in the development of your Ireland programmes check out these videos showcasing new or recently improved visitor experiences in Dublin, Ireland's Ancient East and along the Wild Atlantic Way.
  • See what Dublin has to offer
  • See what Ireland's Wild Atlantic Way has to offer
  • See what Ireland's Ancient East has to offer
  • See what Ireland's Hidden Heartlands has to offer
  • Dublin Update [pdf, 4.5mb]: What’s new and happening in Dublin. Latest visitor attractions; tours and trails; and newest additions to its food and drink scene.
To enable you to research and plan itineraries along the six zones of the Wild Atlantic Way.

Experience Brand Videos

These channels offer a selection of great videos available to share on your website, social media or with clients.

Wild Atlantic Way video channel

View of a YouTube video player

Browse video resources for the Wild Atlantic Way, a one-of-a-kind adventure and the road trip of a lifetime. Showcase the many stunning natural attractions of the Wild Atlantic Way to help you reach your target market.

Ireland's Ancient East video

Utilise the tales of storytellers to bring Ireland's Ancient East to life, and use video to make the most of this compelling content. Stand out in your market by becoming part of an immersive story of discovery of 5,000 years of Europe’s history.

Visit Dublin video channel

Dublin Castle

Visit Dublin is the official guide to Dublin, a great place to find out about what's happening in Dublin, whether you're a visitor or a local. Showcase Dublin video resources to help you build an attractive campaign.