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  • GB & NI Market Retention and Opportunities Print Page
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    A Guide to Our Business Supports

    Download the new Fáilte Ireland guide to business supports for tourism businesses which includes help in the areas of driving business performance, building sales capability, being quality assured and getting Brexit ready. The guide is designed as a reference manual to help you identify and choose the support that is most relevant to you.

    Glen Keen Farm Case Study

    Read a case study of how Catherine and Jim Powers started a new business and used Fáilte Ireland business supports to help grow their business from zero to 55,000 visitors in five years.
    Contact us with your queries
    1800 242473 / 01 884 7101

    GB & NI Market Retention and Opportunities

    Targeting the British Market

    Our Fáilte Ireland research team and Tourism Ireland Market Managers have teamed up to provide you with new insights:

    Insider Tips – Needs & Nuances of the GB Market

    Fáilte Ireland has conducted interviews with Tourism Ireland Market Managers and tour operators servicing the market, to get their insights on preferences of international visitors and how businesses can target these markets. Here is what they told us…

    Market Opportunities

    There is no doubt that Brexit will have a significant impact on visitors to Ireland. A fluctuating currency is affecting holiday choices but the GB market still sees their annual holiday as essential so there are opportunities to garner new business. The shape of the holiday is changing and visitors are more careful when spending so offering value for money and delivering a great experience and more important than ever.

    This webpage will be updated on a regular basis and as the Brexit situation evolves so too will this page…   

    Assessing your risk from Brexit

    Although there has been endless talk about Brexit, what type of business is most at risk?

    Businesses that:

    • are overly dependent on the GB/NI market and do not realise it

    • don’t understand their customer base

    • don’t gather and/or use customer data

    • are not focussed on delivering an exceptional customer experience

    • do not collaborate with other businesses locally

    Your first step should be to complete the online Brexit Readiness Check as this will provide you with a personalised report to help you define your Brexit response plan and the priority areas to be addressed.

    The words Get Brexit Ready are followed by a button telling people to start here

    In-Ireland Events, Trade Shows and Sales Missions

    Register for the Fáilte Ireland Trade Portal to get the most up to date details for in-Ireland and international events that could benefit your business.

    A screenshot of the Failte Ireland Trade Portal

    Tips on how to get involved and register for trade shows and events [pdf, 237kb]

    GB & NI Market Retention and Growth

    While it is very important to consider diversifying into different markets, it's also important to strive to retain and even grow business from Great Britain through targeting best prospects, aligning with marketing campaigns and availing of targeted business supports.

    To assist you to do this we offer a range of business supports:

    GB Market Insights and Lead Generation

    Workshops that focus on:

    • GB market insights including key customer types, their interest in Ireland and key messages for engagement
    • The importance of the GB market and the role it plays in the overall segmentation strategy
    • How to nurture business from GB
    • Lead generation, i.e. devising a channel management strategy for the GB market that is right for your business including: generating business via Irish tour operators and working out who is a good match for your business; generating business via Online Tour Operators (OTAs); getting the most out of leads via face to face meetings and social selling
    • Direct consumer opportunities in the market (e.g. in market digital and/or publicity bundles). 

    Selling to GB [pdf, 143kb]

    Tactical Sales

    A series of 1 day tactical sales workshops, helping you to retain and win new business. Download the following PDFs to find full workshop details: