Pre-assessment and on-Site Visit

Tourism businesses wishing to become approved under the Welcome Standard must meet minimum standards, including confirmation of all legal compliance, and agree to a code of ethics and conduct (i.e. cleanliness, customer care and complaints handling). An online self-assessment may also be completed and the relevant fees paid via the Fáilte Ireland Trade Portal.

Once this is in place, an on-site assessment will be scheduled with our Quality Assurance Assessors, reassuring visitors that the business is seriously committed to their welfare and enjoyment.

Our visit includes an assessment of the property to ensure that the customer journey meets the visitor’s expectations, to observe ways of working and to note the facilities (both range and quality) provided on-site. It follows the same format and criteria as the self-assessment completed by the Operator, allowing for a clear comparison of findings.

The Welcome Standard includes the possibility of classification, allowing operators to differentiate and promote their business according to the range of services and facilities they provide. If a classification is requested at this point, pre-assessment checks in the form of Website reviews and a mystery call will be carried out to evaluate the consumer experience in advance of arrival to the property, providing the operator with valuable feedback on potential areas for improvement.

A discussion of the findings takes place on-site, allowing for clarifications if required. A written report is sent after each assessment. It will also include advice on areas for improvement and ways of growing the business.

Welcome Standard properties are assessed a minimum of every two years, with many receiving annual visits. Self-Assessments will not be required each year unless the property wishes to change the sector or rating.