A Weekend of Wins for Fáilte Ireland

A Weekend of Wins for Fáilte Ireland
Paddy Matthews, Fáilte Ireland accept award for the Wild Atlantic Way from Irish Planning Institute

Digital, Radio and Planning Gongs for Tourism Authority

Fáilte Ireland, scooped three major awards at the Accenture Digital Media Awards held in the DoubleTree by Hilton Hotel Dublin, on Friday night including an unprecedented Gold and Silver in the Best in Travel and Tourism category. [Click HERE to view full list of awards.]

The tourism authority won a Gold Award for its new  'Dublin a Breath of Fresh Air' brand , launched last October, which presents Dublin as a vibrant capital city bursting with a variety of surprising experiences and a destination where city living thrives side by side with the natural outdoors. The Silver Award was won for the Discover Ireland #ThisisLiving Campaign that has successfully promoted Ireland to Irish people and inspired them to take more holidays at home.

The Awards night was capped off with a Silver in the most competitive category of the night, the prize for Best Brand/Company Using Digital. This award was won for Fáilte Ireland's digital work across the Dublin, Wild Atlantic Way and Discover Ireland brands.

Commenting on the wins, Daragh Anglim, Head of Digital, Fáilte Ireland said:

“The Digital Media Awards are considered an important benchmark for distinction and excellence in digital business strategies and we are delighted to have been awarded these accolades for our work on both Discover Ireland and Dublin.

Now in the third year of our three year digital strategy, we are actively targeting visitors online. Our digital strategy and content marketing model is effectively engaging with visitors and has contributed to record growth for Irish tourism”

Now in their twelfth year, the Accenture Digital Media Awards are the most prestigious Digital Awards in Ireland. They recognise creativity and innovation across multiple areas of an ever evolving sector which includes digital content creation, advertising and marketing, mobile media, app development, social networking, web design and development.

Love Radio Awards

As well as winning three awards at the Digital Media Awards, Fáilte Ireland’s marketing team also picked up two awards on Friday night at the Love Radio Awards – Gold for Best Collaboration between Radio Station and Agency and Bronze for Best Commercial Radio Promotion.

The Love Radio Awards are all about showcasing the amazing vibrant creative medium and honouring the very best in creativity in Irish commercial radio.

Speaking about these wins, Fáilte Ireland’s Director of Marketing, Noel-John McLoughlin said:

“In recent years, Fáilte Ireland has recalibrated its resources and put ever greater emphasis on innovation, creativity and collaboration. These accolades are a welcome reflection of this ongoing work in our marketing strategy.”

Planning Gold

Finally, The Wild Atlantic Way won the Tourism and Economic Development category at the Irish Planning Institute National Planning Awards also on Friday night.

The Irish Planning Institute’s National Planning Awards are presented every two years to highlight the innovation and variety of modern planning and demonstrate to the general public and to the planning and other associated professions, successful and innovative planning projects and developments through which the quality of life of the general public is enhanced and improved, socially, economically and environmentally

Speaking about the Wild Atlantic Way the judges said:

“The Wild Atlantic Way represents a truly regional planning initiative. We welcome its scale, stakeholder and local authority engagement, and ambition and commend its emphasis on balancing economic growth with protecting and enhancing the authenticity of the wild and natural environments.”

Follow us on twitter @Failte_Ireland


For further information contact

Danielle Favier – Communications Officer

Mobile: 087 6667706 / Tel: 01 8847163

Note to Editor

Fáilte Ireland

Fáilte Ireland, the national tourism development authority, was established in 2003 to guide and promote tourism as a leading indigenous component of the Irish economy.

The tourism and hospitality industry employs an estimated 205,000 people and generates an estimated €7 billion in revenue a year.

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