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    Ireland's Content Pool


    Ireland’s Content Pool is a new centralised online library of free promotional images, video copy and other marketing assets.

    Widely used by tourism agencies, industry and media to promote Ireland, these assets are valuable tools in the marketing and promotion of Ireland. Until now, these assets have been housed in a variety of different places however the launch of Ireland’s Content Pool aims to better manage access to such assets by bringing them together in one central system.

    A joint collaboration project between Fáilte Ireland and Tourism Ireland - our goal is to assist our partners, the media and tourism operators to communicate Brand Ireland consistently across the globe in all channels, in order to increase the value of international visitors to the country. Ireland’s Content Pool brings all of our mutual tourism assets together, cataloguing them, and making them available for download and use by all those in the business of promoting Ireland as a tourism destination. The System is intuitive, fast, simple, and user-friendly; containing over 27,000 assets and some of the images have been provided by a huge range of talented photographers and partners across the country.

    How will we use Ireland’s Content Pool?

    • Press & Media:
    Media writing features about Ireland will be able to easily access a wide selection of print quality images and broadcast quality footage that show Ireland in the best light.

    • Travel Trade Companies:
    Tour operators at home and abroad will be able to access content for inclusion in brochures, websites etc.

    • Tourism Organisations:
    Agencies involved in the promotion of Ireland as a holiday destination will be able to share and access new and existing content.

     • Tourism Trade:
    Individual businesses can access this content to improve their own digital presence

    Welcoming this news, Orla Carroll, our Head of Digital at Fáilte Ireland said:

    “We are very excited about launching Ireland’s Content Pool. Fáilte Ireland has worked in close collaboration with our colleagues in Tourism Ireland to build this impressive system that ensures our industry partners have quality, valuable assets, accessible 24/7 across the globe. From our perspective here in Fáilte Ireland, Ireland’s Content Pool presents a huge opportunity to share & showcase Ireland as a world-class destination, with world-class content. They say a picture is worth a 1,000 words, now with Ireland’s Content Pool we can show off Ireland with all its strength.”

    How can you sign up?

    To register, log onto

    We’re proud to bring you an inspiring collection of amazing tourism assets, and hope you’ll find the system quick and easy to use. Please let us know if you have any feedback at

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