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    Fáilte Ireland prepares Mayo businesses to surpass visitor expectations

    Fáilte Ireland prepares Mayo businesses to surpass visitor expectations

    Fáilte Ireland today awarded six visitor attractions located on the Route Millenia Mayo, with a Service Excellence Programme Business Award.

    This award means that these businesses have all put the visitor experience at the heart of what they do; the National Museum of Ireland - Country Life at Turlough Park, Castlebar, Céide Fields, Ballycastle, the Michael Davitt Museum, Straide, Foxford Woollen Mills, the Belleek Visitor Centre at Belleek Castle and the Jackie Clarke Collection, Ballina.

    A spectacular driving and touring route, Route Millenia Mayo links these six unique visitor experiences.

    Fáilte Ireland’s Service Excellence Programme prepares tourism businesses to reach and maintain the highest standards in customer service excellence, encourage positive recommendations, gain additional repeat business and ultimately drive greater visitor numbers to their area and increase visitor spend.

    Speaking at the presentation of the award at the Jackie Clarke Collection, Ballina, Martina Bromley, Head of Enterprise & Hospitality Development at Fáilte Ireland said:

    “As the National Tourism Development Authority, our focus is on ensuring visitors experience the very best of Ireland. Our accredited Service Excellence Programme is all about strengthening competitiveness and helping tourism businesses to provide an experience that differentiates Ireland from its international competitors.
    “We are delighted to present the six businesses which make up Route Millenia Mayo with the Service Excellence Business Award. This award substantially reinforces their reputation in customer service excellence, putting the visitor at the centre of everything they do.”

    Welcoming the award on behalf of Route Millenia Mayo, Frances Toner, Marketing Executive at the National Museum of Ireland - Country Life, said:

    “Each business along the route offers a unique experience for visitors and we are working together to showcase 6,000 years of history and culture here in Mayo. Excellent customer service is crucial to the visitor experience and we’re delighted to receive Fáilte Ireland’s Service Excellence Business Award today as a group. It will ensure that customer service is at the forefront of everything we do.”

    Fáilte Ireland provides the Accredited Service Excellence Programme for all management and front facing staff in tourism related businesses who come into contact with visitors. It can be achieved by individual staff, as a business (Business Award) provided 75% of front facing staff complete the programme or as a destination (Destination Award) if an agreed level of key tourism businesses in the area achieve the Business Award and a number of community awareness workshops are completed.

    To find out more about Fáilte Ireland’s range of business supports, please see

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