The overall aim of the Wild Atlantic Way project is to achieve greater visibility for the west coast of Ireland in overseas tourist markets through this long-distance touring route.
The six stages of the project are as follows:
-
Stage 1: Develop brand proposition and identity, and key market segments
-
Stage 2: Identify the route
-
Stage 3: Way-finding strategy including directional signage
-
Stage 4: Delivery of 'Discovery Points'
-
Stage 5: Selling Wild Atlantic Way experiences
-
Stage 6: Marketing and communications
The next stages of the Wild Atlantic Way project have commenced — these involve delivering the 'Discovery Points'; selling great Wild Atlantic Way experiences; and marketing the Wild Atlantic Way.