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  • Wild Atlantic Way brand guidelines

    The Wild Atlantic Way, Ireland's defined coastal touring route, winds along one of the world’s most dramatic landscapes. The guidelines below will help you to correctly use the Wild Atlantic way brand and promote the wealth of experiences, activities and tourism offerings along this world-renowned route.

    The Wild Atlantic Way is a registered trademark and may be used by qualifying industry partners within marketing materials provided they follow the guidelines governing its use.

    For further information about the use of the Wild Atlantic Way name and trademark, please contact the Fáilte Ireland Wild Atlantic Way team.

    230x100 brand guidelines

    The Wild Atlantic Way brand guidelines detail the correct use of the Wild Atlantic Way brand.

    Download 3rd party brand guidelines [pdf, 7.1MB]

    310x120 Galway Renvyle-Beach

    Learn how to maximise the potential of the Wild Atlantic Way brand within your own business.

    Download the Brand Guidelines Key Points Flyer [pdf, 411KB]