Failte Ireland Buyers Guide for Group and FIT Organisers

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ABOUT
FÁILTE IRELAND
Fáilte Ireland is the National Tourism Development
Authority. Our role is to support the tourism industry and
work to sustain Ireland as a high-quality and competitive
tourism destination.
We provide a range of practical business supports to help
tourism businesses better manage and market their
products and also work with other state
agencies and representative bodies, at local and national
levels, to implement and champion positive and practical
strategies that will benefit Irish tourism and the Irish
economy.
We promote Ireland as a holiday destination through our
domestic marketing campaign and
manage a network of nationwide tourist information
centres that provide help and advice for visitors to Ireland.
We work closely with our sister agency Tourism Ireland,
who are responsible for marketing the Island of Ireland.
BUSINESS
DEVELOPMENT
The Fáilte Ireland Business Development Team is responsible
for supporting the Irish tourist industry to grow their revenue
from international sales. This is achieved by continually
reviewing current sales channels internationally; identifying
new sales opportunities in partnership with Tourism Ireland,
sourcing new and niche tour operator business for Ireland and
expansion of existing tour operator programmes in partnership
with Irish based tour operators. For the Irish industry it includes
provision of business supports and trade platforms to maximise
their performance, build market share and grow their
international revenue in a sustainable manner.
The Business Development Team offer a range of practical
supports for international buyers and those wishing to expand
their existing programmes:
• Recommendations for approved ground handlers/DMC
partners
• Digital Library of video and imagery assets (freely available
to use) to help promote programmes
• Online buyer tools – programming suggestions and directory
of saleable experiences
• Pre-qualified supplier introductions
• Familiarisation visits and support in itinerary development
related to our core brands,Wild AtlanticWay, Dublin and
Ireland’s Ancient East
• New Products News
• Opportunities to meet Irish industry at in Ireland and in
market events
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