Swiss Media Enjoy Wild Atlantic Way Showcase

Swiss Media Enjoy Wild Atlantic Way Showcase
The Swiss journalists are pictured on a walking tour of Galway City with Brenda King, Fáilte Ireland



The Wild Atlantic Way played host to a group of influential overseas media this week as Swiss journalists took in the sights and sounds of Ireland’s famous touring route in a media blitz designed, hosted and managed by Fáilte Ireland, in conjunction with Tourism Ireland. 

With a combined circulation of over 1 million, the group today enjoyed a walking tour of Galway City with local guide Conor Riordan.  During their visit the group took in the sights at Delphi Adventure Resort, Kylemore Abbey, Cnoc Suain and Joyce Country Sheepdogs along with exploring Inis Mór and a Killary Fjord cruising tour while overnighting in Delphi Lodge, Radisson Blu and the Connemara Coast Hotel.

Speaking about the trip, Head of International Publicity, Ciara Sugrue said –

“The West has so much to offer visitors and after this trip, we are sure these international media will encourage their many readers and followers to take the same journey and put it firmly on their ‘must-visit’ list. These trips are a wonderful opportunity for overseas media to come and experience at first hand the Wild Atlantic Way and they are pivotal to positioning this successful Irish attraction in front of a global audience.”  


ENDS

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For further information please contact:

Louise Tolerton – Media Relations
086 6086578 / 01 8847135

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